Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek

[ AdWeek | 2022-02-22 22:10:40 UTC ]
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Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Print Unit Sales Dropped 3.9% in Early February

With the adult nonfiction category posting a 10.2% decline in print unit sales in the week ended Feb. 5, 2022, total unit sales of print books fell 3.9% from the comparable week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Take an early peek at Hulu’s adaptation of Conversations With Friends.

At the risk of reigniting the Sally Rooney Discourse—today, Hulu and BBC Three released a few early images from their upcoming adaptation of Sally Rooney’s bestselling first novel Conversations With Friends, which will premiere sometime this spring. (If you somehow don’t know what this novel is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
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An AI loop that ensnares consumers and critics alike

Jacob Ward warns about technology's dangers, but we've heard such alarms before. Continue reading at The Washington Post

[ The Washington Post | 2022-01-28 13:00:08 UTC ]
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International Day of Education: Springer Nature Opens 17th SDG-Related Portal

The SDG publishing program from Springer Nature today releases its 17th and final Sustainable Development Goal-specific portal, on education. The post International Day of Education: Springer Nature Opens 17th SDG-Related Portal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-24 14:20:27 UTC ]
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Hay Festival ramps up its education offer

Hay Festival unveils plans to ramp up its educational offer to schools and adult learners. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 15:24:30 UTC ]
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Jami Attenberg on Building a Writing Life

At the Guardian, Jami Attenberg, author of the recent memoir I Came All This Way to Meet You, reflects on how a key moment of rejection allowed her to carve out her own path as a writer. “I’m old enough to realise that there is one more important part to carving out your creative life: … The... Continue reading at The Millions

[ The Millions | 2022-01-10 21:30:10 UTC ]
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Canbury Press lands first memoir by Uyghur survivor of China’s 're-education' camps

Canbury Press has landed the first memoir by a Uyghur survivor of China’s "re-education" camps. Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 06:03:11 UTC ]
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Wigglesworth swaps Hodder Education for British Library Publishing

Gary Wigglesworth has left his role at Hodder Education to take up the position of sales and marketing manager for British Library Publishing. Continue reading at The Bookseller

[ The Bookseller | 2022-01-05 05:24:47 UTC ]
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Apple's latest AirPods drop to $140, plus the rest of the week's best tech deals

With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget

[ Engadget | 2021-12-17 16:45:01 UTC ]
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Print Unit Sales Fell 12.2% in Early December

With only the adult fiction category posting an increase, unit sales of print books fell 12.2% in the week ended Dec. 11, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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Tiny Tree lands series of educational picture books by Winstanley

Tiny Tree Children’s Books has landed a new series of educational picture books written and illustrated by teacher and social entrepreneur Alex Winstanley to help children understand long-term health conditions.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-15 06:26:42 UTC ]
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Apple's second-gen AirPods drop to $100, plus the rest of the week's best tech deals

If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget

[ Engadget | 2021-12-10 16:45:43 UTC ]
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Maycock wins ALCS Educational Writers' Award with 'tender' title on emotions

Sarah Maycock has won the 2021 ALCS Educational Writers’ Award for her children's book Sometimes I Feel: A Menagerie of Feelings Big and Small (Big Picture Press.) Continue reading at The Bookseller

[ The Bookseller | 2021-12-07 22:38:06 UTC ]
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Hachette UK buys education publisher John Catt

Hachette UK has bought John Catt Educational for an undisclosed sum in a deal that sees it become part of Hodder Education Group. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 16:03:02 UTC ]
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Obituary: Big Apple Founder Luc H.M. Kwanten

Belgian scholar and the joint founder and executive director of the Big Apple Agency, Luc Kwanten,died November 22, at his home in Shanghai, China. He was 78. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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Librarians, Educators Warn of 'Organized' Book Banning Efforts

While efforts to remove books from schools and library collections are common, freedom to read advocates warn that the current, unprecedented spike in challenges is different. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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ALCS Educational Writers' Award shortlist revealed

Titles exploring climate change, expressing difficult emotions and exploring the wonders of the scientific world have been shortlisted this year for the Society of Authors (SoA) and Authors’ Licensing & Collecting Society (ALCS) Educational Writers’ Award. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 00:18:25 UTC ]
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iOS 15.1 review: Apple tries sharing

After iOS 14 shook up the iPhone’s interface with stackable widgets and an app library, iOS 15 at launch didn’t seem so dramatic. Given that several major features, like SharePlay, were delayed, little seemed different from the public beta. But now, with iOS 15.1, everything seems to be in full... Continue reading at Engadget

[ Engadget | 2021-11-12 15:00:30 UTC ]
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