Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Apple discontinues its last iPod

Apple just marked the end to one of the most important product lines in its history. The company has discontinued the iPod touch, which will only be available in stores "while supplies last." Not surprisingly, the company maintained that the "spirit of iPod" continues in other products,... Continue reading at Engadget

[ Engadget | 2022-05-10 16:14:33 UTC ]
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Supply Squeeze, Changing Consumer Behavior Challenges Publishers

Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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How reading helps us build empathy and resist tyranny

While arguing against intolerance, Azar Nafisi draws parallels between literary dystopias and contemporary America. Continue reading at The Washington Post

[ The Washington Post | 2022-04-29 12:00:16 UTC ]
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An author investigates the disappearance of an early movie luminary

Louis Le Prince, arguably the creator of the first motion picture, disappeared in 1890. What happened? Continue reading at The Washington Post

[ The Washington Post | 2022-04-27 11:00:43 UTC ]
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Apple's third-gen AirPods drop to $150, plus the rest of the week's best tech deals

A number of gadgets remain on sale as we head into the holiday weekend. Apple's latest AirPods remain $30 off and down to $150, and you can pick up the AirPods Pro for $175. Certain colors of the Apple Watch Series 7 are on sale for as low as $313, plus you can save on a bunch of Surface devices... Continue reading at Engadget

[ Engadget | 2022-04-15 15:45:19 UTC ]
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HBO Max exec admits to the app’s early flaws

Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget

[ Engadget | 2022-04-14 23:32:58 UTC ]
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'Slow Horses' makes me glad I forgot to cancel Apple TV+

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[ Engadget | 2022-04-07 16:00:47 UTC ]
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Apple Books Bestsellers: Bridgerton Reigns Supreme

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[ Publishers Weekly | 2022-04-05 04:00:00 UTC ]
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Shares in educational publisher Pearson slump as Apollo pulls out

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[ The Guardian | 2022-03-30 12:09:13 UTC ]
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Apple's AirPods Pro drop to $175, plus the rest of the week's best tech deals

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[ Engadget | 2022-03-25 15:45:31 UTC ]
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Unit Sales of Print Books Fell 8.3% in Early March

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[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Shares in education publisher Pearson jump 20% on hopes of private equity bid

Market value increases by nearly £1bn as Apollo considers improved cash offer after £6.4bn deal rejectedPearson’s market value jumped by as much as a fifth after a US private equity group said it was considering making an improved cash offer after the educational publisher’s rejection of a... Continue reading at The Guardian

[ The Guardian | 2022-03-11 13:22:21 UTC ]
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Print Sales Fell 16.2% in Early March

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[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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The Morning After: What to expect from Apple's Peek Performance event

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[ Engadget | 2022-03-07 12:28:10 UTC ]
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Scholar of the Early Republic Wins American History Book Prize

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[ The New York Times | 2022-02-25 16:00:08 UTC ]
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Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

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[ AdWeek | 2022-02-22 22:10:40 UTC ]
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Ingram Forms Consumer Marketing Unit

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[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Print Unit Sales Dropped 3.9% in Early February

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[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Take an early peek at Hulu’s adaptation of Conversations With Friends.

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[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
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