Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

Other Publishing stories related to: 'Apple's iTunes education gamble is about building loyal consumers early'

Steve Jobs Biography Arrives in October, a Month Early

Steve Jobs's death has prompted Simon & Schuster to move up the publication date for his much-anticipated biography by Walter Issacson. The CBS-owned publishing unit has moved up the release date for "Steve Jobs" from Nov. 21 to Oct. 24. Not surprisingly, preorders for the book are... Continue reading at AllThingsD

[ AllThingsD | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve jobs #release date

Don't write off physical too early, trade warned

Written By: Graeme Neill Publication Date: Fri, 30/09/2011 - 08:55 Publishers should not be too quick to write off physical products and should encourage competition between a number of digital players to avoid the mistakes the record industry made, the director general of the Entertainment... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical products #digital players #director general

Eerdmans at 100: Building on Tradition

Eerdmans Publishing Company has always flouted convention. The press, founded in Grand Rapids, Mich., on August 16, 1911, by Dutch emigrant William B. Eerdmans Sr., who led it for 52 years, remains family-owned: William “Bill” Eerdmans Jr., the son of its founder, has served as the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand rapids #christian publishers

Check Out What You Can Check Out at a Wisconsin Library: The Apple iPad

While many libraries are now checking out ebooks and digital audiobooks in addition to physical media, the Eau Claire library is taking things a step further by lending out iPads themselves. Continue reading at AllThingsD

[ AllThingsD | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple ipad #digital audiobooks #physical media

McGraw-Hill Education Ready To Go Solo

When McGraw-Hill Education becomes a stand-alone business some time in 2012 it will look toward global expansion and more digital sales for growth, executives stressed in promoting the plan to divide the current McGraw-Hill Companies into two distinct operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #global expansion #digital sales #executives stressed

McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning

Will New Apple Chief Mean Shift for Publishers?

Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek

[ AdWeek | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #gregg hano #popular science #vast majority

US law firms target Apple and US publishers over ebooks

Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #law firms

Reader’s Digest Reaches Sub Deal with Apple

The digital edition of Reader’s Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #readers digest #app store

Apple's Device Dominance Drives E-book Price-fixing Lawsuit

A class-action lawsuit accuses Apple of working with publishers to raise the cost of ebooks. Continue reading at PC World

[ PC World | 2011-08-11 00:00:00 UTC ]
More news stories like this |

Apple and US publishers face agency lawsuit

Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #agency model

The Real Apple iPad Killer App? Reading

Steve Jobs was wrong. People love to read on the iPad. Let’s hope newspaper publishers don’t ruin it for everyone. Continue reading at PC World

[ PC World | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve jobs #people love

Amazon bypasses Apple rules with Cloud Reader app

Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle books

Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store

Tough Period for First-Half Consumer Circulation

ABC released its first-half 2011 FAS FAX report today and the numbers reflect a tough reporting period for publishers. The newsstand held back many attempts to gain circ, and overall circulation-paid, verified and analyzed non-paid-dipped into the negatives for about 45 percent of the U.S.... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this |

Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad pages

Macmillan Education to move out of Africa

Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 09:20 Macmillan has “walked away” from its education business in east and west Africa, and is understood to have put all its education publishing companies and interests across the continent (other than in Botswana) on the block.... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan education #west africa #education business #civil settlement #fraud office

Early Google Hire Tells All

Adweek: You left Google after its IPO in 2005. Why publish your book [I’m Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic literature

Amazon, B&N comply with Apple app rules

Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:14 Amazon has followed digital manufacturer Kobo and retailer Branes & Noble in complying with Apple's app purchasing rules. The retailer removed the "shop” button that sent consumers to its site to buy ebooks on Monday... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy ebooks #barnes noble

Google Books Bows to New Apple App Store Rules

The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World

[ PC World | 2011-07-26 00:00:00 UTC ]
More news stories like this |