Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Bookselling in lockdown: education titles surge as UK shops are shuttered

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Springer Nature makes 500 textbooks available for free to support higher education

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Firm Behind Apple E-books Case Now Suing Amazon for Price Fixing

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Building an Inclusive Learning Environment

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Oprah and Jeanine Cummins’ American Dirt interview will air tomorrow on Apple TV+.

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How Facebook’s early decisions set the stage for scandal

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How Bonnier is playing for consumer revenue in 2020

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How CollegeHumor lost its early lead

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