Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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An Education On Art and Democracy From Toni Morrison

On the lessons one reader gained through reading Toni Morrison's new nonfiction book collecting her essays, speeches, and more. Continue reading at Book Riot

[ Book Riot | 2019-07-10 10:33:01 UTC ]
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The Best of Early Wyndham

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle enjoys some vintage science fiction courtesy of The Best of John Wyndham, 1932-1949 I’ve blogged before about my discovery of John Wyndham’s science fiction in a local charity shop, which had a number of old paperbacks for 99p... Continue reading at Interesting Literature

[ Interesting Literature | 2019-07-05 14:00:22 UTC ]
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Comic Conference for Educators and Librarians at Comic-Con

Once again SDCC is teaming up with the San Diego Public Library to host the annual Comic Conference for Educators and Librarians, a free five-day conference on graphic novels and libraries, held during SDCC, Wednesday–Sunday, July 17–21. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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OUP turnover edges up, despite another 'challenging' year for Education

Following a 0.9% turnover dip for the year before, Oxford University Press saw small-scale growth again in the 12 months to 31st March 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-07-03 03:07:45 UTC ]
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The Morning After: iPadOS is the upgrade Apple's tablet needs

Hey, good morning! You look fabulous. Hey, there! Bill Gates regrets that he didn't beat Android in mobile, we give our mixed verdict on the new Harry Potter mobile game and review Apple's new iPad OS. Continue reading at Engadget

[ Engadget | 2019-06-25 10:30:00 UTC ]
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Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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MacBook Pro recall: How to find out if your 15-inch Apple laptop is a fire hazard

Apple warns of fire safety risks in some 15-inch MacBooks sold from September 2015 to February 2017. If you bought a 15-inch MacBook Pro a few years ago, it could be a fire hazard. Apple has issued a recall for “a limited number” of laptops sold between September 2015 and February 2017 due to... Continue reading at Fast Company

[ Fast Company | 2019-06-21 13:00:57 UTC ]
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'Harry Potter: Wizards Unite' is available to play a day early

Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget

[ Engadget | 2019-06-20 16:42:00 UTC ]
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‘Africa Rising’ Day Two: Indigenous Languages, Copyright, Youth, Education and Action

As the International Publishers Association’s Africa Seminar in Nairobi moves into its second day, priority issues come into focus, and the trends appear. The post ‘Africa Rising’ Day Two: Indigenous Languages, Copyright, Youth, Education and Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-15 05:30:25 UTC ]
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Hamish Hamilton publishes de Botton's 'Emotional Education'

Hamish Hamilton will publish The School of Life: An Emotional Education from Alain de Botton’s The School of Life in September. Continue reading at The Bookseller

[ The Bookseller | 2019-06-14 08:03:09 UTC ]
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An irresistible tale of early cinema makes for perfect summer reading

Dominic Smith’s “The Electric Hotel” explores the volatile intersection of art and commerce, among other themes. Continue reading at The Washington Post

[ The Washington Post | 2019-06-08 14:00:00 UTC ]
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How Dr. Seuss Changed Education in America

I-Huei Go on Theodor Seuss Geisel, better known as Dr. Seuss, and how his children’s classics—such as “The Cat in the Hat,” “The Lorax,” and “Horton Hears a Who!”—were part of a revolution in children’s education. Continue reading at New Yorker

[ New Yorker | 2019-06-05 09:00:00 UTC ]
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Fiscal 2019 Results Up Educational Development Corp.

Net earnings rose 28.1% at EDC in the year ended February 28, 2019, over fiscal 2018, while sales increased 6.1%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
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Breaking cycling’s color barrier, and world records, in the early 20th century

The enigmatic Major Taylor was one of the first black sports superstars, writes Michael Kranish. Continue reading at The Washington Post

[ The Washington Post | 2019-05-31 12:52:18 UTC ]
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VC Henry McNamara: ‘The term direct-to-consumer is outdated’

Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:15 UTC ]
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Trump’s trade war means Apple’s earnings could fall by 29%

China can’t compete with America on raising tariffs, so it may choose to hinder American tech giants to show its power. As the trade war between the U.S. and China sees no signs of abating, investment banking firm Goldman Sachs says Apple’s earnings could take as much as a 29% hit if China... Continue reading at Fast Company

[ Fast Company | 2019-05-22 08:06:08 UTC ]
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Justin Bieber’s deodorant deal, and Apple’s Cannes Lions honor: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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If anyone can give us a real Facebook alternative, it’s Apple

You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company

[ Fast Company | 2019-05-21 09:00:08 UTC ]
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Look out, Apple and Spotify: TikTok’s owner is getting into the streaming music biz

ByteDance is looking to target territories where traditionally paid streaming music services haven’t caught on. Unless you’ve been living under a rock, or don’t have or know a teenager, you’re probably aware that the hottest social media app on the planet right now is TikTok. Well, now the app’s... Continue reading at Fast Company

[ Fast Company | 2019-05-21 06:07:11 UTC ]
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