Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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[ Publishers Weekly | 2018-02-11 00:00:00 UTC ]
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[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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Brands built to last a lifetime are the key to consumer karma

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[ The Guardian | 2018-02-04 00:00:00 UTC ]
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[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
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Ahead of GDPR laws, Facebook publishes privacy principles and promises to educate users

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[ Betanews | 2018-01-29 00:00:00 UTC ]
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[ Publishers Weekly | 2018-01-28 00:00:00 UTC ]
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[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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[ Baltimore Sun | 2018-01-26 00:00:00 UTC ]
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[ Digiday | 2018-01-16 00:00:00 UTC ]
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[ PC World | 2018-01-12 00:00:00 UTC ]
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[ Los Angeles Times | 2018-01-10 00:00:00 UTC ]
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[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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Holiday giveaway! Get WinX MediaTrans 5 -- an iTunes alternative for Windows -- FREE for a very limited time ($59.95 value)

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[ Betanews | 2017-12-20 00:00:00 UTC ]
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