AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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Having just acquired Sonolibro, Saga Egmont director Lasse Korsemann Horne sees the Spanish-language audiobook market as a key territory for expansion. The post Denmark’s Saga Egmont on Its Acquisition of Spain’s Sonolibro appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-07 15:29:40 UTC ]
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News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
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HarperCollins has completed its acquisition of children's publisher Egmont Books UK for an undisclosed sum, the firm confirmed today (1st May). Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 09:43:59 UTC ]
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Crime writer and police psychologist Dr Emma Kavanagh is embarking on a study on what love means to a psychopath for her non-fiction debut with Trapeze. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 23:37:45 UTC ]
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Learn about the Library Bill of Rights, with explanations and examples of how library users might apply them in their own use of their libraries and more. Continue reading at Book Riot
[ Book Riot | 2020-04-20 10:32:09 UTC ]
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The anthology “Burn It Down!,” edited by Breanne Fahs, collects manifestos from a range of perspectives and voices. Continue reading at The New York Times
[ The New York Times | 2020-04-15 09:00:01 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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For the week ending 4th April, it was all change in the Bookstat e-book top 10, as nine new entries rushed in. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:02:27 UTC ]
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HarperCollins imprint Avon is to publish Clare Marchant's debut The Secrets of Saffron Hall. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 00:16:57 UTC ]
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Bertelsmann has formally completed the full acquisition of Penguin Random House, following the sale of Pearson's remaining 25% stake for $675m (£530m). Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 12:09:24 UTC ]
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From international book fairs to book manufacturing, the virus is causing lots of disruptions in the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company
[ Fast Company | 2020-02-26 07:00:23 UTC ]
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Danez Smith burst into national recognition in 2014, when their poems about the Black Lives Matter movement found piercing resonance in a time of social and political change. Smith won the Individual World Poetry Slam that year, as well as the Lamda Literary Award for Gay Poetry for their book... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-21 09:49:13 UTC ]
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Kendra Winchester: Hello, I’m Kendra Winchester. And this is Reading Women, a podcast inviting you to reclaim half the bookshelf by discussing books written by or about women. Today, I’m talking to Sarah Moss about her book Ghost Wall, which is out now in paperback from Picador. Welcome to 2020,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-08 09:45:19 UTC ]
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We're visiting our In the Club newsletter for tips and tricks to kickstart your book club into the new year by looking back and tying loose (bookish) ends. Continue reading at Book Riot
[ Book Riot | 2019-12-31 11:30:28 UTC ]
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B&N’s purchase by Elliott Adviors was the largest purchase in a quiet year for acquisitions in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
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Penguin Random House CEO Markus Dohle’s annual letter to company employees emphasized the acquisitions the publisher has made across the publishing world this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-12 05:00:00 UTC ]
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Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek
[ AdWeek | 2019-12-05 21:44:16 UTC ]
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WH Smith’s plans to buy the Marshall Retail Group (MRG) have been approved by the FCA and the transaction now only requires shareholder approval. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 19:46:04 UTC ]
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