AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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Lee Airton’s book ‘Gender: Your Guide’ is a vital resource toward understanding and inclusiveness. Continue reading at The Washington Post
[ The Washington Post | 2019-06-25 14:00:00 UTC ]
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Suzanne Hinman uses a new book about the second Madison Square Garden to revisit the Gilded Age. Continue reading at The Washington Post
[ The Washington Post | 2019-05-30 13:42:39 UTC ]
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Goldin's novel 'The Escape Room' keys into the cutthroat world of Wall Street hedge fund megawealth and workplace sexism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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“Stupefying speed.” Bloomberg checked in with Vishvas News, Facebook’s largest Indian-language fact-checking contractor, to see how things went during India’s general elections. (Results Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-23 18:00:08 UTC ]
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China can’t compete with America on raising tariffs, so it may choose to hinder American tech giants to show its power. As the trade war between the U.S. and China sees no signs of abating, investment banking firm Goldman Sachs says Apple’s earnings could take as much as a 29% hit if China... Continue reading at Fast Company
[ Fast Company | 2019-05-22 08:06:08 UTC ]
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Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
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Dearly Beloved examines two pastors’ families, lives, and ministry at a Greenwich Village church over four tumultuous decades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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If you have a plant-related class, garden tour or other event you’d like us to mention, email me at [email protected] — with at least three weeks’ notice, please! — and we may include it later. Include a high-resolution horizontal photo, if possible, and tell us who to credit and what... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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Don Winslow, bestselling author of 13 crime and mystery novels, brought some energy to the Los Angeles Times newsroom during the Festival of Books. In a video interview with The Times, he spoke about politics and the situation at the U.S. border, labeling President Trump’s proposed wall “a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
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“Hellboy” has finally hit theaters, and one thing that’s clear before the box office receipts are even counted: This movie is hoping for a sequel. Based on the long-running comic book series created by Mike Mignola, “Hellboy” stars David Harbour as the titular half-demon, half-human who was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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Artificial intelligence can now write fiction and journalism. But does it measure up to George Orwell – and can it report on Brexit?Will androids write novels about electric sheep? The dream, or nightmare, of totally machine-generated prose seemed to have come one step closer with the recent... Continue reading at The Guardian
[ The Guardian | 2019-03-25 00:00:00 UTC ]
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New books offer answers to the big questions for those leery of traditional religions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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The Wall Street Journal plans to join a new subscription news service run by Apple, even as some other major publishers balked at the terms, two people familiar with the plans said. Continue reading at The New York Times
[ The New York Times | 2019-03-21 00:00:00 UTC ]
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PW talks to Fernando Esteves, Managing Director of Ediciones SM in Mexico, about the state of the Mexican book business, and what lies ahead in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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A panel during a recent Book Industry Guild of New York meeting about merger and acquisitions brought several takeaways, among them a lowering in purchase price for the typical trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-25 00:00:00 UTC ]
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Thriller author Don Winslow wants to debate Donald Trump about the president's proposed border wall, and Stephen King is willing to pay $10,000 to make it happen. Winslow, whose new novel, "The Border," is slated for release by Harper Collins imprint William Morrow next week, challenged Trump to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-20 00:00:00 UTC ]
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Hedge fund’s departure as £1.6m backer of the UK’s leading fiction award has prompted feverish speculation about the prize’s futurePrevious Man Booker prize winners are among those keenly awaiting the announcement of the new sponsor of the prestigious literary award, after the prize’s sponsor of... Continue reading at The Guardian
[ The Guardian | 2019-01-28 00:00:00 UTC ]
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Quarto's non-fiction trade imprint, White Lion Publishing, is collaborating with the Royal Botanic Gardens, Kew on a new series of illustrated, "giftable and practical" gardening companions launching in spring 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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The past year saw only one megadeal in the publishing world—but plenty of strategic buys. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Facebook is closing out a bruising 2018 filled with high-profile scandals. It started with additional fallout from Russian election meddling and soon included misinformation, Cambridge Analytica, security breaches, and a shady opposition research firm. A new report published just this week found... Continue reading at Slate
[ Slate | 2018-12-20 00:00:00 UTC ]
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