AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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"We are all more than our labels", Kit de Waal has said, urging publishers to "take a leap of faith" and hire more diversely, on accepting her award as FutureBook Person of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 08:48:24 UTC ]
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Penguin Random House has confirmed it will begin a staggered move to Embassy Gardens from April 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 17:46:33 UTC ]
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Penguin Random House UK is recruiting for eight dedicated audio roles for the three studios which will be open in Embassy Gardens. Continue reading at The Bookseller
[ The Bookseller | 2019-11-17 18:51:12 UTC ]
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Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-11-07 16:45:58 UTC ]
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Every now and then I encounter people who can’t suspend disbelief. They ask how I can write about ‘such terrible things’Feeling unappreciated is your lot as a writer. Few readers; no readers. Scathing reviews; no reviews. Publishers saying, “Don’t call us, we’ll call you” or not taking a punt on... Continue reading at The Guardian
[ The Guardian | 2019-11-03 17:00:27 UTC ]
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When private collecting went public, the tchotchkes of noblemen became hot tickets. Continue reading at The Washington Post
[ The Washington Post | 2019-10-24 12:56:40 UTC ]
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News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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Whether you're looking for wall art ideas or your next tattoo, there are short Harry Potter quotes here for every witch, wizard, or magic-loving Muggle. Continue reading at Book Riot
[ Book Riot | 2019-10-18 10:32:52 UTC ]
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LARB presents this exclusive excerpt from Graffiti, the inaugural anthology from artist collective POC United, published this week by Aunt Lute Books. ¤ WHERE ARE YOUR WORDS welcome? Where do you have permission to scribble, scrawl, romanticize, speculate, brag, retaliate, and narrate your own... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-16 17:00:52 UTC ]
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Private equity firm Apollo Global Management LLC is potentially interested in buying Tampa Bay's largest public company, according to a Tuesday report from Reuters. New York-based Apollo has approached Clearwater-based Tech Data Corp. (NASDAQ: TECD) with an offer to acquire the company for... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-16 01:08:24 UTC ]
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HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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In ‘Border Wars,’ Julie Hirschfeld Davis and Michael D. Shear go inside a dysfunctional White House as it plots to dismantle immigration policy. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 12:42:37 UTC ]
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Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced Monday and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-08 16:33:05 UTC ]
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After reading and loving Crystal Hana Kim’s debut novel, If You Leave Me, it was a great joy to team up with her for a joint paperback celebration. This conversation took place at the lovely Books Are Magic in early September. We talked about what it feels like to be a year out from publication, […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-07 08:49:33 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Pete Selby, head of books for W H Smith, has called on the book industry to make the high street more diverse and inclusive for young readers, saying that diversity is going to become a "significant" part of WHS' strategy. Continue reading at The Bookseller
[ The Bookseller | 2019-09-22 19:12:13 UTC ]
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New titles are examining different aspects of the Nativity scene, giving, and acceptance ahead of this year’s Yuletide celebrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Lee Brackstone has struck a two-book deal with Jasper Gibson in his first acquisition for Weidenfeld & Nicolson. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 07:24:28 UTC ]
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'Permanent Record,' a memoir by former CIA agent Edward Snowden, will be published globally by Macmillan on September 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-01 04:00:00 UTC ]
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Quercus has signed a book by Liverpool and England footballer James Milner, promising to answer all his fans’ questions about what goes on in a professional player’s life. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 01:58:56 UTC ]
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