Northstar Travel Eyes International Expansion With Three Acquisitions

Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced Monday and Tuesday. TravAlliancemedia, also based in New Jersey, operates TravelPulse.com—which it says reaches 90% of all U.S.-based travel agents —offshoots TravelPulse Canada and TravelPulse Mexico, a twice-monthly print magazine, Agent at Home, as well as an online education and content marketing business geared toward travel agents in North America. It was founded in 2002 as Performance Media before rebranding to travAlliance in 2011. As a result of the sale, travAlliance founder and CEO Mark Murphy will transition into an advisory role for the combined company, which Northstar chairman and CEO Tom Kemp says will yield "an unparalleled portfolio of marketing services, online media, events and marketing tools serving the travel advisory community." Part of the draw from Northstar's perspective was the opportunity to expand north of the U.S.-Canada border. The audience for its largest brand serving travel advisors, Travel Weekly, is 97% U.S.-based in print and 80% U.S.-based online, with 5.6% of subscribers to its email newsletters based in Canada, according to its December 2018 audience report, the most recent available. "We are very excited about the growth opportunities in Canada and we will work... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-08 16:33:05 UTC ]
News tagged with: #wasserstein partners #reed elsevier #active acquirer #financial terms

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Northstar Travel Eyes International Expansion With Three Acquisitions

Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced Monday and... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-08 16:33:05 UTC ]
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Books That Travel: A Report From the 2023 Nairobi International Book Fair

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flipped eye brings in Hughes as editorial intern

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‘Not enough money to go around’: US digital-media publishers curb international expansion

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Fane reveals plans for international expansion

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Northstar Travel Group Poaches SourceMedia’s Matt Yorke

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Digiday Research: Half of European publishers believe international expansion is important

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Indigo Eyes U.S. Expansion

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Northstar Travel Group Acquires Schneider Publishing Assets

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Sourcebooks Signs New Deals for International Expansion

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Twitter reportedly eyeing $1bn Flipboard acquisition

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The Huffington Post Guide to International Expansion

Digital publishers don’t get much more international than The Huffington Post. Its editor-in-chief, Arianna Huffington, is Greek-American, CEO Jimmy Maymann is Danish, and its chief technical officer, Otto Toth, is Hungarian. Continue reading at Editor & Publisher

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Polish Ebook Industry Players Eye Rapid Market Expansion

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Northstar Travel On the Block

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