Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced Monday and Tuesday. TravAlliancemedia, also based in New Jersey, operates TravelPulse.com—which it says reaches 90% of all U.S.-based travel agents —offshoots TravelPulse Canada and TravelPulse Mexico, a twice-monthly print magazine, Agent at Home, as well as an online education and content marketing business geared toward travel agents in North America. It was founded in 2002 as Performance Media before rebranding to travAlliance in 2011. As a result of the sale, travAlliance founder and CEO Mark Murphy will transition into an advisory role for the combined company, which Northstar chairman and CEO Tom Kemp says will yield "an unparalleled portfolio of marketing services, online media, events and marketing tools serving the travel advisory community." Part of the draw from Northstar's perspective was the opportunity to expand north of the U.S.-Canada border. The audience for its largest brand serving travel advisors, Travel Weekly, is 97% U.S.-based in print and 80% U.S.-based online, with 5.6% of subscribers to its email newsletters based in Canada, according to its December 2018 audience report, the most recent available. "We are very excited about the growth opportunities in Canada and we will work... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-08 16:33:05 UTC ]
Variety was one of just four magazines kept by Reed Elsevier after it sold off more than 60 different properties over the last three years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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