Another 'walled garden?' Here's what AT&T acquisition of AppNexus means

AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
News tagged with: #time warner #brian lesser #ad spending #largest buyer

Other Publishing stories related to: 'Another 'walled garden?' Here's what AT&T acquisition of AppNexus means'

Layfield makes first acquisition in Manchester-based role

Emma Layfield, Hachette Children's Group picture book development director (North), has acquired three picture books from spoken-word poet Tony Walsh as her first acquisition in her new role in Hachette's Manchester office. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 02:22:05 UTC ]
More news stories like this | News stories tagged with: #emma layfield #hachette children #picture books #picture book #hachette

Angela Chen’s ‘Ace’ reveals what it means to be asexual in a society obsessed with sexuality

Chen writes about more expansive ideas of connection in a world that values romantic partnerships above all others. Continue reading at The Washington Post

[ The Washington Post | 2020-09-28 10:46:26 UTC ]
More news stories like this |

Sigrid Nunez’s ‘What Are You Going Through’ is an ambitious novel about the meaning of life and death

Nunez’s first novel since winning the National Book Award follows a woman and her terminally ill friend. Continue reading at The Washington Post

[ The Washington Post | 2020-09-16 16:32:08 UTC ]
More news stories like this | News stories tagged with: #sigrid nunez #national book award #first novel

Sue Miller’s ‘Monogamy’ interrogates what it means to be faithful over the course of a long marriage

Miller’s skillfulness turns a familiar plot into an original story that reflects the real-life complexity of relationships. Continue reading at The Washington Post

[ The Washington Post | 2020-09-09 12:00:00 UTC ]
More news stories like this | News stories tagged with: #original story

What $39M from NIH means for Vibrent Health's business — and the database it’s helping to build

The Fairfax company will continue providing its digital health platform for the All of Us research program, an NIH initiative building a database of more than 1 million patients. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-09-02 11:30:00 UTC ]
More news stories like this | News stories tagged with: #fairfax

When soft power means good lighting and the perfect suit

Ex-White House protocol chief Capricia Penavic Marshall on diplomatic details that matter. Continue reading at The Washington Post

[ The Washington Post | 2020-08-21 12:00:00 UTC ]
More news stories like this |

PRH completes move to One Embassy Gardens

Penguin Random House UK's major office move has now taken place, with Transworld leaving its site in Ealing while other divisions have departed the offices formerly held on the Strand. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 01:42:47 UTC ]
More news stories like this | News stories tagged with: #embassy gardens #penguin random house

Duckworth to publish new edition of Beyond the Secret Garden

Duckworth Books will publish a new edition of Ann Thwaite's Beyond the Secret Garden—a biography of children's author Frances Hodsgon Burnett—with an introduction by Jacqueline Wilson. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 20:13:37 UTC ]
More news stories like this | News stories tagged with: #duckworth books #secret garden #jacqueline wilson #children's author

Cassava Ideas makes first acquisition

Cassava Ideas, the new non-fiction imprint at Cassava Republic Press, will publish Sold Out: How Black Feminism Lost Its Soul by Chardine Taylor-Stone as its first title. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 02:41:50 UTC ]
More news stories like this | News stories tagged with: #non-fiction imprint

When writer Hache Carrillo died, the world discovered his true identity. What does that mean for his legacy?

Novelist H.G. Carrillo, like many authors before him, assumed a fabricated identity. Continue reading at The Washington Post

[ The Washington Post | 2020-07-06 15:23:46 UTC ]
More news stories like this | News stories tagged with: #true identity

Monty Don's My Garden World finds path to Two Roads

John Murray imprint Two Roads will publish My Garden World by Monty Don in September. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 03:21:39 UTC ]
More news stories like this |

Playwright David Adjmi’s stirring memoir, ‘Lot Six,’ explores the very meaning of identity

Adjmi was raised in a house where he had no choice but to fit in, which means he had no choice but to lie. Continue reading at The Washington Post

[ The Washington Post | 2020-06-30 14:49:16 UTC ]
More news stories like this | News stories tagged with: #stirring memoir

Waterstones Covent Garden and Leadenhall temporarily closed

Waterstones' London stores in Covent Garden and Leadenhall are temporarily closed. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 08:36:24 UTC ]
More news stories like this | News stories tagged with: #covent garden #temporarily closed

The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media

Dead Ink makes first US acquisition

Liverpool indie Dead Ink Books has made its first acquisition of a US title, Whiteout Conditions by Tariq Shah. Continue reading at The Bookseller

[ The Bookseller | 2020-06-08 02:54:43 UTC ]
More news stories like this |

‘The Death of Jesus’ completes J.M. Coetzee’s nativity-inspired trilogy. But what does it all mean?

The Nobel laureate’s novels sit uncooperatively in a zone between allegory and parable, refuting interpretation. Continue reading at The Washington Post

[ The Washington Post | 2020-05-30 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nobel laureate

Liverpool's Writing on the Wall goes online

Liverpool festival Writing on the Wall is going virtual this year, with a line-up including former Labour leader Jeremy Corbyn (pictured). Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 14:43:16 UTC ]
More news stories like this |

Akwaeke Emezi Finds Meaning In 'Death'

In their new novel, 'The Death of Vivek Oji,' Emezi celebrates the life, and mourns the death, of a queer boy in Nigeria. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #vivek oji