AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display, audio and over-the-top video. The company also works with marketers to help them buy ads, competing with outfits such as The Trade Desk and Media Math, though that portion of its business is regarded to be much smaller than the sell-side business with publishers.The news comes shortly after AT&T's $85 billion acquisition of Time Warner. Brian Lesser, CEO of AT&T's advertising and analytics unit, was previously responsible for billions in ad spending at WPP-owned GroupM, the world's largest buyer of digital media. At Cannes, Lesser made no secret of his ambitions to compete with the duopoly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
News tagged with:
#time warner
#brian lesser
#ad spending
#largest buyer
President Obama during a news conference in 2012. The former president has shared his recent reading list. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#president obama
#john cena
#news conference
A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#black women
In her rant against Penguin Random House, Lionel Shriver claimed ‘diversity’ is no longer a general-purpose nounThe novelist Lionel Shriver was vexed this week about Penguin Random House’s new aim for its authors and staff “to reflect the UK population taking into account ethnicity, gender,... Continue reading at The Guardian
[ The Guardian | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#account ethnicity
#social mobility
#good measure
Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon prime
With more than 905,000 reads at Wattpad to date, the first installment of author Kara Barbieri's 'Permafrost' trilogy has a January release date, potentially the next platform-born Big Five YA bestseller. The post Macmillan’s Wednesday Books Names January Wattpad Acquisition Release Date... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post macmillan
#ya bestseller
DK is moving with its sister company Penguin Random House UK from 80 Strand to One Embassy Gardens in the Nine Elms development. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#embassy gardens
Katie Brown has made her first acqusition for Trapeze, a debut "up lit" novel by Lia Louis, acquired at auction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-07 00:00:00 UTC ]
More news stories like this |
Pearson has filed its gender pay gap report ahead of new government regulations, showing its overall median gender pay gap in 2017 was 15%, while the mean gap was 21%. Continue reading at The Bookseller
[ The Bookseller | 2018-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#government regulations
What's next for the "Netflix of magazines?" The post Apple Buys Into Magazine Media with Texture Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
At least 50 more employees have been let go as the integration continues, per sources. The post Layoffs Continue at Hearst Magazines After Rodale Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#officially closed
A little over a month after a water pipe burst, Ellen Mager of Booktender’s Secret Garden, a children’s specialty bookstore in Doylestown, Pa., has struggled with the uncertainty unleashed at a time when she had hoped to be planning celebrations for the bookstore’s 35th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#specialty bookstore
#secret garden
#planning celebrations
#35th anniversary
We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
More news stories like this |
Penguin Random House UK has told staff where its various publishing imprints will be based following the office move in 2020, when its lease at 80 Strand expires and its tenancy at One Embassy Gardens in Nine Elms SW8 begins. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#embassy gardens
#told staff
#publishing imprints
#office move
Rhiannon Smith has made her first acquisition for Fleet: a debut novel telling the story of three generations of Brazilian women in London. Continue reading at The Bookseller
[ The Bookseller | 2018-01-10 00:00:00 UTC ]
More news stories like this |
Family retains control of Fox News and News Corp newspapers including the Sun, Times and Wall Street JournalRupert Murdoch has been giving particular attention to who takes over control of his media interests since 2014, when Lachlan returned to the family business a decade after leaving... Continue reading at The Guardian
[ The Guardian | 2017-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media empire
#fox news
#family business
As sales from textbooks continued to decline in Barnes & Noble Education's second quarter ended October 28, 2017 compared to a year ago, two purchases made in the calendar year boosted sales and earnings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bn education
#purchases made
Pearson has agreed to sell its English language business Wall Street English (WSE) to a group of funds affiliated with Baring Private Equity Asia and CITIC Capital for $300 (£225m). Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
More news stories like this |
Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#koch brothers
#magazine publisher
#deal valued
#publishing industry
#digital age
#pay $18
With a history stretching back 91 years, the Gretna, La., publisher has repeatedly adapted to meeting the changing demands of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#changing demands