AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
News tagged with:
#tv networks
#walking dead
#digital publishers
The author of “Mexican Gothic” offers a downloadable book club kit including a paper doll inspired by her main character. Continue reading at The New York Times
[ The New York Times | 2020-07-16 09:00:04 UTC ]
More news stories like this | All news stories tagged with:
#book club
#main character
#silvia moreno-garcia
Independent publishers Dead Ink and Influx are launching an imprint, called New Ruins, focused on books that "defy the conventions" of literary and genre fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 22:40:32 UTC ]
More news stories like this | All news stories tagged with:
#genre fiction
#dead ink
Werner Herzog did it with Grizzly Man, Adam McKay did it with Vice – from archival libraries to old film canisters from charity shops, the past is waiting to be brought to lifeA child sits on a rock ledge buckling his shoe. The camera zooms towards a mysterious dark shape behind him as the boy... Continue reading at The Guardian
[ The Guardian | 2020-07-03 09:00:16 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#charity shop
#charity shops
Victoria Hislop will return to The Island (Headline Review, 2006) for a children's edition titled Maria's Island, published by Walker Books. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 20:41:08 UTC ]
More news stories like this | All news stories tagged with:
#walker books
#victoria hislop
Do you want more animal manga series in your life? Check out this list of titles, which ranges from the cute to the downright weird. Continue reading at Book Riot
[ Book Riot | 2020-07-02 10:33:25 UTC ]
More news stories like this | All news stories tagged with:
#manga
‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
More news stories like this | All news stories tagged with:
#anthology
#steve coogan
#latest updatessee
#covid-19 pandemic
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#running ads
#company released
Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#agency executives
#forwarded email
#biggest news
#inbox daily
#shoppable ads
#takeawaysfrom iab
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#hearst
#digital content
#entire industry
#public interest
#ad dollars
#vox media
#marketing spend
“Death in Her Hands” is not so much about solving a death as it is about conjuring a life. Continue reading at The Washington Post
[ The Washington Post | 2020-06-23 14:05:17 UTC ]
More news stories like this | All news stories tagged with:
#murder mystery
#ottessa moshfegh
HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 02:30:13 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#harpercollins uk
#brought back
#furloughed staff
The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
More news stories like this |
A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#bad actors
#held accountable
#demand-side platform
#ad revenue
#article pages
#ip addresses
Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | All news stories tagged with:
#e-book
#ad lib
#john blake
#boldwood books
Karen Ball has joined Working Partners as the company's first head of UK sales. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 17:48:28 UTC ]
More news stories like this | All news stories tagged with:
#uk sales
#karen ball
Liverpool indie Dead Ink Books has made its first acquisition of a US title, Whiteout Conditions by Tariq Shah. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 02:54:43 UTC ]
More news stories like this |
Cultural Cross Sections Taylor Hickney In this profile, one of Marie-Helene Bertino’s students at the New School provides a personal glimpse of the author, whose new novel, Parakeet, was published June 2. On the evening of the National Book Awards,... Continue reading at World Literature Today
[ World Literature Today | 2020-06-04 19:40:55 UTC ]
More news stories like this | All news stories tagged with:
#debut novel
#literary magazine
#ōko ogawa
#publishing industry
#central character
PW caught up with four of the authors with books featured in BookExpo Online's New Graphic Novel Showcase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookexpo
#graphic novel
#books featured
#pw caught
#bookexpo online
When Torbjørn Ekelund lost his driver’s license, he didn’t wallow. Instead, he walked. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 05:00:00 UTC ]
More news stories like this |
At BookExpo Online's Children’s Book & Author Dinner, Portman looks to shift the perspective in children’s literature with a book of reimagined fables with female protagonists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookexpo
#children’s book
#female protagonists
#bookexpo online