AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times
[ The New York Times | 2020-12-18 10:00:29 UTC ]
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Lauren Child is bringing back Clarice Bean in a “spectacularly cinematic Christmas classic” for HarperCollins Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 02:21:05 UTC ]
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Jay-Z's entertainment company, Roc Nation, has created an imprint at Random House called Roc Lit 101. The new imprint will be overseen by Chris Jackson, publisher and editor-in-chief of One World, and Roc Nation's executive v-p Jana Fleishman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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As editor of the magazines Analog and Omni, he was a champion of a new generation of authors, including George R.R. Martin. Continue reading at The New York Times
[ The New York Times | 2020-12-14 19:27:29 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Becky Cooper’s book is both a true-crime tale and a quest for justice for the victim. Continue reading at The Washington Post
[ The Washington Post | 2020-11-16 13:00:00 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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European Union regulators have brought anti-trust charges against Amazon, accusing the retail giant of using sensitive data from the third-party sellers who use its marketplace to gain unfair advantage for its own retail business. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 15:04:25 UTC ]
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Author L J Ross is to launch an arts initiative, offering community grants, promoting literacy and encouraging tourism in The North East. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 19:31:39 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Headline will publish Keep the Receipts by the presenters of "The Receipts Podcast", Tolani Shoneye, Audrey Indome and Milena Sanchez. Continue reading at The Bookseller
[ The Bookseller | 2020-10-20 13:32:31 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Michael Joseph has bought a memoir from Jake Tyler, the mental health advocate, adventurer, runner, walker and depression sufferer who made headlines when he embarked on a 3,000-mile journey around the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 12:33:17 UTC ]
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In December, Callaway Arts and Entertainment will publish The Sistine Chapel, an oversize three-volume set with detailed full-scale reproductions of the frescoes in the chapel. Its price tag? $22,000, Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Barrington Stoke will publish The Humiliations of Welton Blake, a new teen novella from Guardian Children’s Fiction Prize winner Alex Wheatle. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 09:36:51 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Annabel Steadman’s fantasy series Skandar and the Unicorn Thief has won a seven-figure book contract, with film rights also sold to Sony PicturesA 28-year-old first-time author from Canterbury has landed what is believed to be the world’s largest ever book advance for a debut children’s writer,... Continue reading at The Guardian
[ The Guardian | 2020-09-16 13:34:54 UTC ]
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