AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
News tagged with:
#tv networks
#walking dead
#digital publishers
Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company
[ Fast Company | 2021-03-05 06:24:58 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
Poet, publisher and bookseller Lawrence Ferlinghetti, who helped launch and perpetuate the Beat movement, has died. He was 101. Continue reading at CBC
[ CBC | 2021-02-23 20:10:42 UTC ]
More news stories like this | All news stories tagged with:
#bookseller
#helped launch
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | All news stories tagged with:
#digital content
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publisher
#user experience
#context matters
Scholastic UK has acquired UK and Commonwealth rights to Kacen Callender's Hurricane Child, with publication slated for June 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 07:44:38 UTC ]
More news stories like this | All news stories tagged with:
#scholastic
#acquired uk
#scholastic uk
Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#audiobook adaptations
#prh audio
#all-star cast
Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC
[ CBC | 2021-02-11 02:25:53 UTC ]
More news stories like this | All news stories tagged with:
#magazine publisher
#free speech
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 20:30:31 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#bringing back
#bernard cornwell
The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | All news stories tagged with:
#bring books
A thoughtful line-up of actors is an early sign that this adaptation of Neil Gaiman’s DC Comics series is in good handsNeil Gaiman’s comic book The Sandman isn’t quite in the canon of unadaptable literature, but converting it from page to screen is not a task for the fainthearted. That is why... Continue reading at The Guardian
[ The Guardian | 2021-02-02 11:00:34 UTC ]
More news stories like this | All news stories tagged with:
#comic book
#early 1990s
#neil gaiman
As a verb, one definition of essay is to try. As horrible as 2020 was, let’s pretend it means to try again. Audiobooks of self-contained pieces between twenty and sixty minutes seem perfectly suited for walks, commutes, and household chores. Essays might also be perfect for attention spans... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-28 09:48:07 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
The new African chapter of the Sustainable Development Goals' SDG Book Club will curate books in Kiswahili, Arabic, French, and English. The post New Initiative Brings African Literature Into the IPA-UN SDG Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-25 15:56:16 UTC ]
More news stories like this | All news stories tagged with:
#book club
#african chapter
Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#mind appeared
Dead Ink Books and Farrar Straus & Giroux (FSG) are to publish Missouri Williams’ "brilliant and depraved" debut novel The Doloriad next year, with FSG's MCD imprint publishing in the US. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 03:38:21 UTC ]
More news stories like this | All news stories tagged with:
#dystopian debut
The acclaimed actor’s memoir takes us far from Hollywood to his Irish childhood. Continue reading at The Washington Post
[ The Washington Post | 2021-01-12 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#irish childhood
#memoir takes
#unexpected ways
It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature
[ Electric Literature | 2021-01-07 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#debut novel
#electric literature
#key roles
#tech world
#black buck
#black salesman
#inside appeared
Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Author and narrator Becky Cooper’s true-crime audiobook, We Keep the Dead Close, chronicles... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-30 09:46:52 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#featured listens
#audiobook clips
#audiobook listening
#editors recommend
#becky cooper
#dead close
Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#vice media