AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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'Friends' star Matthew Perry has apologized for his putdown of Keanu Reeves in his new memoir and says he should have used his own name instead. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-27 16:58:34 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Hilary Mantel, the best-selling British author known for her award-winning Wolf Hall historical trilogy, died on Thursday at the age of 70, her publisher said on Twitter on Friday. Continue reading at CBC
[ CBC | 2022-09-23 11:29:52 UTC ]
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Mantel was credited with reenergizing historical fiction with “Wolf Hall” and two sequels about the 16th-century English powerbroker Thomas Cromwell. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-23 10:42:20 UTC ]
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Javier Zamora talks about "Solito," his harrowing memoir about journeying from El Salvador to the U.S. as an unaccompanied 9-year-old. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-15 14:00:30 UTC ]
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Assassin’s Creed Mirage, the next entry in Ubisoft’s long-running action-adventure series, will arrive in 2023. The publisher announced the release date today during its Ubisoft Forward event. Set two decades before the events of Assassin’s Creed Valhalla, the game will reunite fans with a Basim... Continue reading at Engadget
[ Engadget | 2022-09-10 20:07:51 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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#anthology
Worthy Books is publishing Pope Francis’s response to the pandemic in ‘A Gift of Joy and Hope’ on September 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
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Woods was the author of more than 90 novels, many featuring the character of lawyer-investigator Stone Barrington. Continue reading at The Huffington Post
[ The Huffington Post | 2022-07-28 06:47:19 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Gail See, a Minneapolis-area bookseller for many years and a leader in Minnesota's literary community, who served as president of the ABA board from 1984-1986, has died at age 94. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
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Bobby Byrd, poet, cofounder and publisher of Cinco Puntos Press in El Paso, Tex., has died. He was 80. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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In an update on the status of a "security incident" that forced Macmillan to take many of its computer systems offline, the company said it has made progress in restoring access, but said that while it is accepting orders electronically, it is “unable to process them at the time.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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#digital content
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Random House has created a new imprint dedicated to licensed book publishing. Starting in 2023, Random House Worlds will house Random House’s adult licensed titles under the direction of Keith Clayton, v-p, deputy publisher of Del Rey, who will also serve as publishing director of Random House... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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In this panel—scheduled for May 24, 1–2 p.m. ET; moderated by Ed Nawotka, PW’s bookselling and international editor; and presented by the Sheikh Zayed Book Award—Tahera Qutbuddin, a professor of Arabic literature at the University of Chicago; Michael Cooperson, an American author, translator,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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#zayed book
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#panel—scheduled
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