AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Megachurch pastor and bestselling author of ‘The Purpose Driven Life’ Rick Warren is writing his first new book in over a decade. The title, ‘Created to Dream: The 6 Phases God Uses to Grow Your Faith,’ is slated for publication on April 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Distributed globally through Simon & Schuster, the publisher has 24 projects lined up for 2023 to turn more mobile webcomics into print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Running from 1992 through 1995, Ghostwriter, the beloved PBS children’s television show, followed a diverse group of friends as they solved mysteries around their Brooklyn neighborhood with the help of their haunted typewriter, a cursed item possessed by the trapped soul of a murdered runaway... Continue reading at Engadget
[ Engadget | 2023-02-16 17:00:16 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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In one of my favorite pages of The Keeper, Kelcey Ervick‘s graphic memoir about her time as a goalie in the early days of Title IX, Ervick is, at this point, no longer a teenage soccer player. Time has passed, and she’s now a wife and a mother trying to take herself seriously as a … The post... Continue reading at The Millions
[ The Millions | 2023-01-11 11:00:04 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Bob McGrath, an actor, musician and children's author widely known for his portrayal of one of the first regular characters on the children's show Sesame Street, has died at the age of 90. Continue reading at CBC
[ CBC | 2022-12-05 03:00:34 UTC ]
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S&S has decided not to extend the deal's deadline, which prevents PRH from appealing the court's decision to block the merger. Continue reading at Book Riot
[ Book Riot | 2022-11-21 14:58:02 UTC ]
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With the purchase agreement between Paramount and Penguin Random House set to expire, reports from multiple media sources say that Simon & Schuster's parent company will let the deadline lapse, thereby killing the deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
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If you’re a literary genius, you’ve got it easy—right? Wrong. Even Jane Austen, indisputably one of the greatest novelists in the English language, spent years struggling to be published and became so dispirited that there were moments when she almost walked away. The story begins with an... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-18 09:54:04 UTC ]
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As guests lined up to walk the red carpet at the 73rd National Book Awards Celebration, many were greeted by HC union employees offering information about worker rights and fair wages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Beyond Wakanda Forever, comic book writers like Evan Narcisse are extending the reach of the Black Panther’s story. Continue reading at Slate
[ Slate | 2022-11-11 10:00:00 UTC ]
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“I’d never read anything like it,” says the actor and director, whose memoir “All About Me!” is newly out in paperback. “It was hysterically funny and incredibly moving at the same time. It’s like Gogol stuck a pen in his heart, and it didn’t even go through his mind on its way to the page.” Continue reading at The New York Times
[ The New York Times | 2022-11-10 10:00:12 UTC ]
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