AMC Brings Six-Second Ads to 'The Walking Dead'

AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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MacDougall's dog walking memoir to Bonnier Books UK

Bonnier Books UK has acquired Kate MacDougall's story of the dog walking business she founded in her mid-twenties, London’s No1 Dog Walking Agency. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 04:39:15 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
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Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age

[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Biddulph brings back Bond's Parsley the Lion for HarperCollins

HarperCollins Children’s Books is bringing back Michael Bond’s classic The Adventures of Parsley the Lion in a new gift edition illustrated by Rob Biddulph. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 05:17:26 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Spotify, Wizarding World bring Harry Potter to digital audio

Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age

[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Boston, Philly Mag Owner Brings in New CEO to Navigate Pandemic | People on the Move

David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’

In its World Intellectual Property Day statement, the International Publishers Association warns against 'a pretext of emergency access.' The post IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-28 01:35:38 UTC ]
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Narrativia strikes deal to bring Pratchett's Discworld to TV

Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:14:48 UTC ]
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Government brings in new loans to help pandemic-struck small businesses

The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 14:18:05 UTC ]
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Ilya Kaminsky: ‘Fables Allow You to Break Bread With the Dead’

Published with permission from BAM and the National Book Foundation What is it about courage that astounds our ability to imagine it? Perhaps it’s because, in dire times, we’re told to forget we can—not be courageous, but imagine what that looks like, what it feels like. To imagine others,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-23 08:49:39 UTC ]
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Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Piatkus to bring out 'guidebook on surviving the Covid-19 crisis'

Piatkus is publishing "a guidebook on surviving the Covid-19 crisis, embracing the global pause and emerging with a new kind of future" by Beth Kempton. Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 10:48:50 UTC ]
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