Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

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Amazon's Naggar tells publishers to slash ebook prices

Amazon’s publishing chief David Naggar has said publishers should slash their ebook prices to 99p to sell more books. Continue reading at The Bookseller

[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Chinese education publishers found UK-based Innova

Three major Chinese education publishers have joined together to co-found a UK-based English Language Teaching publishing house. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Wedding Old to New, in Family Life and Faith-Based Publishing

This coming year, religious publishers will offer some fresh, faith-oriented perspectives on the age-old questions of marriage and parenting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Amazon UK Services sales soar but corporation tax payments halve

Turnover at Amazon's UK Services arm soared past £1bn for the first time in 2016, accounts filed on Companies House have revealed. Continue reading at The Bookseller

[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Self-published archaeological thriller takes £20,000 Amazon award

The Relic Hunters by David Leadbeater is inaugural winner of online retailer’s DIY publishing prizeThe writer David Leadbeater has struck gold with his self-published archaeological thriller, The Relic Hunters, scooping up the first Amazon Kindle Storyteller award.Leadbeater pronounced it “a... Continue reading at The Guardian

[ The Guardian | 2017-07-28 00:00:00 UTC ]
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Best of the week: Amazon makes push for video publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-21 00:00:00 UTC ]
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Look out, YouTube and Facebook: Amazon’s coming for video publishers

Amazon has paid out "tens of millions" of dollars to video publishers self-distributing on Amazon Prime -- and that's just one way to make money through Amazon. The post Look out, YouTube and Facebook: Amazon’s coming for video publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-17 00:00:00 UTC ]
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Best of the week: Publishers are embracing Amazon

This week, our top stories covered magazine publishers’ relationship with Amazon, consumer trust in ads and life as a new mother at an ad agency. The post Best of the week: Publishers are embracing Amazon appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-07 00:00:00 UTC ]
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PRH Publisher Services to represent DC Entertainment in UK and Ireland

Penguin Random House Publisher Services is expanding its long-standing 10-year sales and distribution agreement with DC Entertainment to include the United Kingdom and Ireland. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Amazon Sets Up Shop in the Heart of the Publishing Industry

Customers shopped during a preview on Tuesday for Amazon’s first New York bookstore. Continue reading at The New York Times

[ The New York Times | 2017-05-24 00:00:00 UTC ]
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New Amazon Buy Button Program Draws Ire of Publishers, Authors

Industry members claim the program, which allows third-party re-sellers to win the main buy button on book pages, has the potential to "decimate authors' and publishers' earnings," especially on backlist books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-09 00:00:00 UTC ]
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West Lothian-based Lomond Books buys GW Publishing

Scottish publisher GW Publishing Ltd has been sold to West Lothian-based publisher, wholesaler and distributor Lomond Books Ltd for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Amazon will no longer strong arm ebook publishers in Europe

The European Commission has accepted Amazon's changes to how it sells its ebooks. Following a 2015 investigation over the retailer's anti-competitive behaviour, Amazon said back in January that it would change its ebook contracts, removing clauses t... Continue reading at Engadget

[ Engadget | 2017-05-04 00:00:00 UTC ]
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Westchester Publishing Services Adds New Unit

Westchester Publishing Services has formed a new division to reach the K-12 educational publishing market and named industry veteran Kevin J. Gray to head the unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-02 00:00:00 UTC ]
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Chicken House partners with Chinese-based Liaoning Publishing Group

Chicken House has signed an “exclusive deal” with one of China’s largest publishing houses, Liaoning Publishing Group, which will publish all the forthcoming prize-winners of the Times/Chicken House Children’s Fiction Competition. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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PRH's Shona Abhyankar joins Amazon Publishing

Amazon has appointed Shona Abhyankar, currently head of PR at Penguin Random House Children’s and formerly senior publicist at Ebury, as publicity lead of Amazon Publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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The winners and losers of Facebook’s dive into header bidding

The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
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Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age

[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices

Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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Quarto disposes of Regent Publishing Services for $7m

The Quarto Group has agreed a sale of its stake in Hong Kong-based Regent Publishing Services Ltd for $7.0m (£5.6m). Continue reading at The Bookseller

[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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