Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

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Vimeo, Publishers Partner on VOD Service

Embeddable player and video storefront allows publishers to sell and rent videos from their sites. The post Vimeo, Publishers Partner on VOD Service appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why?

On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #announced partnerships


Amazon launches 60-minute delivery service in New York

Amazon has launched a one-hour new delivery service in selected areas of Manhattan, New York, today (19th December), which it plans to expand in 2015. The service, called Prime Now, promises to deliver in one hour a range of more than 25,000 daily essentials, such as “paper towels, shampoo,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #delivery service #paper towels #mobile app


Macmillan Reaches Amazon Deal, Will Try Subscription Services

In a letter sent to authors, illustrators and agents today, Macmillan CEO John Sargent said the company reached a sales agreement with Amazon last week for ebooks and print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription services #sales agreement #print books


Purcell looks to propel Amazon Publishing UK

Amazon Publishing plans to grow its list of UK titles and authors “substantially” in 2015, Eoin Purcell, UK head of Amazon Publishing, has told The Bookseller. The publisher is also “constantly looking to create new platforms to connect authors and readers”, Purcell said. Amazon Publishing UK,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eoin purcell #uk authors #uk head #amazon publishing #books signed


Durham Stepping Down at Amazon Publishing

Daphne Durham, publisher of adult trade and children's at Amazon Publishing, will be leaving the company on January 16, and will be succeeded by Mikyla Bruder, current head of global marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #daphne durham #adult trade #mikyla bruder #global marketing


Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales

After months of bitter fighting, Hachette and Amazon announced on Thursday morning that they have settled their differences and reached a new multi-year agreement for ebook and print book sales. The post Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales appeared first on... Continue reading at Wired

[ Wired | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #book sales #amazon announced #thursday morning #multi-year agreement


Reedsy: A Publishing Services Startup for the Digital Age

Ricardo Fayet, co-founder of Reedsy, an online publishing services marketplace, discusses the startup's business model and philosophy. The post Reedsy: A Publishing Services Startup for the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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Amazon’s Impact on Publishing? It’s Complicated

An industry panel on Amazon and its business tactics elicited a range of often contradictory responses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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Wylie praises 'end to publishers cowering to Amazon'

Literary agent Andrew Wylie has said he believes the era of publishers cowering and giving in to Amazon is at an end, comparing the online retail giant to terror group ISIS. Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


Publishers React to Amazon's Pop-Up Stores

Recent news that Amazon is getting into bricks and mortar retail, with plans for two California pop-up stores, has gotten people in publishing talking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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Amazon Announces Crowdsourced Publishing Program

There’s a new crowdsourced publishing program from Amazon “which is so new that it doesn’t yet have a launch day, URL, or even a name." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-03 00:00:00 UTC ]
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Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #article pages #premium publishers


Amazon Shares Details on Crowdsourced Publishing Program

In an email to authors, Amazon officials shared more details on its recently announced American Idol-style crowdsourced publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Google strips down its news service to pacify German publishers

Google has a tumultuous history with the German publishing industry, which has long taken issue with the search giant's indexing of news stories. Starting next week, Google Germany will no longer display summaries and image thumbnails for news... Continue reading at Engadget

[ Engadget | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news service #news stories #search giant


Amazon Publishing Taps Myers

Dominic Myers, previously managing director of Waterstones in the U.K., became head of Amazon Publishing in Europe effective September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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Amazon Launching New Crowdsourcing Publishing Program

After rumblings surfaced that Amazon is creating a new crowd-sourcing publishing platform, the e-tailer has confirmed that the new program is "in the works." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Amazon and Hachette feud could rewrite the book on publishing

The Ebook price row has the potential to create irreversible changes to the literary world and its business modelsThe battle between Amazon and the French publisher Hachette is not just a spat about the price of books. Their row over ebook prices, which led to the online retailer freezing out... Continue reading at The Guardian

[ The Guardian | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #donna tartt #biggest publishers


What you need to know about Amazon's fight with ebook publishers

Unless you've been living in a book-free cave, you may have heard that retail giant Amazon and book publisher Hachette are having a little tiff. It's all about digital versions of books -- so-called ebooks -- and it boils down to this: Amazon wants... Continue reading at Engadget

[ Engadget | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #digital versions