Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

Other Publishing stories related to: 'Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers'


Inside Amazon's Music Streaming Service For Prime Members

For $99, Prime members get a streaming video service, ebook lending library, free two-day shipping--and starting today, a music service.Amazon is rounding out its Prime membership with the addition of a streaming music service. On Thursday the e-commerce giant launched Prime Music with more than... Continue reading at Fast Company

[ Fast Company | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside amazon #music service #prime members #starting today #prime membership #additional cost


Publishers may hate Amazon, but the retailer may be helping us read more books

Amazon.com's negotiations with publisher Hachette Books Group have sparked a wave of anger toward the e-commerce giant from authors and readers alike. Several authors and analysts have spoken out, saying Amazon is a threat to traditional publishers. Perhaps. But whatever is going on in the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hate amazon #traditional publishers #e-commerce giant


The war on Amazon is Big Publishing's 1% moment. What about other writers? | Barry Eisler

More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy the one company that's made this all possible?As an author of ten novels legacy-published, self-published, and Amazon-published I'm bewildered by the... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strange things #legacy publishers #net worth


Amazon Reportedly Will Launch Music-Streaming Service This Summer

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming music #$3 billion


Amazon steps up publisher spat

Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World

[ BBC World | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette


Amazon escalates standoff with publisher Hachette Book Group

If you're hoping to pre-order books by J.K. Rowling, Michael Connelly and other Hachette Book Group authors, you'll have to go somewhere besides Amazon.com. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-order books #michael connelly


Amazon halts sales of some Hachette books as publishing battle escalates

Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian

[ The Guardian | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #titles published #put pressure


London Book Fair 2014: Making Digital Pay at Cenveo Publisher Services

For Cenveo Publisher Services, 2014 is the year digital strategies must deliver in terms of profits for its publisher clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher clients


5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #leading provider


Amazon Publishing Is Hiring, Says Belle

On the heels of last week's announcement about its new German-language publishing program, Amazon has said, in an internal memo from Jeff Belle, that the company plans to hire 70 more staffers for its publishing programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #internal memo #company plans #publishing programs


Amazon Publishing UK plans 500 titles this year

Amazon Publishing plans to release more than 500 titles in the UK this year, the company's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


Amazon Publishing launches German language programme

Amazon Publishing is launching a German language programme, after being "delighted"... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing


Amazon takes on Netflix with rebrand of LoveFilm video-on-demand service

Online retailer will fold film and TV rental arm into its Prime subscription service for combined price of £79 a yearAmazon is hitting back at Netflix in the UK by rebranding its LoveFilm video-on-demand service.LoveFilm, bought out by Amazon three years ago in a deal worth nearly £200m, will be... Continue reading at The Guardian

[ The Guardian | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #captain phillips


Amazon Publishing's advances move ahead of the market

The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published novels


Scribd takes on Amazon, brings its subscription ebook service to Kindle Fire tablets

The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget

[ Engadget | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scribd takes


Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #growing family #publishing imprints


When will publishers wake up to the challenge of Amazon?

The books industry still underestimates the disruptive power of Jeff Bezos's awesome ambitionSo Amazon are the bad guys, again. At least according to Harper's Magazine they are. For the former Amazon employee James Marcus, Brad Stone "drops the ball" in his biography of Jeff Bezos, The... Continue reading at The Guardian

[ The Guardian | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary culture


Amazon's new imprint StoryFront will publish short stories

The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online bookseller


Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading position