Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

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Quarto to Sell Regent Publishing Services

Quarto's sale of the Hong Kong-based publishing services business will allow it to focus on expanding its global illustrated book operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age

[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Amazon Publishing at London Book Fair: Literary Fiction, Suspense, Memoir

Amazon Publishing, the largest publisher of translations, will be at the London Book Fair with a rights list of suspense, memoir and literary titles. The post Amazon Publishing at London Book Fair: Literary Fiction, Suspense, Memoir appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-13 00:00:00 UTC ]
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Amazon Publishing’s Newest Imprint Makes Its Debut in Germany

Tinte & Feder is Amazon Publishing's second German-language imprint, and is to focus on contemporary and historical fiction. First titles out March 7. The post Amazon Publishing’s Newest Imprint Makes Its Debut in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-22 00:00:00 UTC ]
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Amazon simplifies self-published paperback printing

Amazon has a program in place allowing people to self-publish both printed and electronic books, but until now the workflow has been clunky as authors were forced to use a different tool for each format. The company is now streamlining the experience... Continue reading at Engadget

[ Engadget | 2017-02-16 00:00:00 UTC ]
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Publishers urged to respond to Amazon's new ebook offer

The European Commission (EC) has confirmed that Amazon has offered to remove controversial Most Favoured Nation (MFN) clauses in ebook contracts and is asking publishers for feedback on the pledges. Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Publisher protests as Amazon Japan cuts back its KU offering

After underestimating the ferocity of Japan's manga fans, Amazon has made major adjustments to the contents of its Kindle Unlimited offer in the country, while dropping some publishers from the service altogether. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Frankfurt Industry Notes: Sharjah GoH at São Paulo; Amazon Publishing Signs Strobel

Among stories coming out of Frankfurt Book Fair: a new liaison between Brazil and the UAE, and a German bestseller signs with Amazon's Edition M imprint. The post Frankfurt Industry Notes: Sharjah GoH at São Paulo; Amazon Publishing Signs Strobel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Four Publishers Sign for B&T’s Global Service

Beginning January 2, GPS will begin distributing titles from Sourcebooks, Glitterati Inc., Sellers Publishing, and Arcadia Publishing/The History Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-17 00:00:00 UTC ]
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Amazon Publishing signs major Catherine Cookson deal

Amazon Publishing has acquired two new and unseen titles by the late novelist Catherine Cookson, including a memoir. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Westchester Publishing Services Buys Kinetic

The Danbury-based company adds complementary composition services through its acquisition of Kinetic Publishing Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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Sainsbury's takes on Amazon with one-hour delivery service

Supermarket Sainsbury’s is taking on Amazon by offering a one-hour delivery of goods, via a courier on a bicycle. Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Amazon takes aim at Shutterfly with photo printing service

Photo printing is the latest addition to Amazon's slate of services and that's not great news for the likes of Shutterfly. Amazon Prints outputs snapshots for as little as 9 cents each and offers photo books starting at $20. What's more, options like... Continue reading at Engadget

[ Engadget | 2016-09-23 00:00:00 UTC ]
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Amazon's New Photo-Printing Service a Threat to Shutterfly

Amazon has introduced a new photo printing service, triggering the worst single-day decline in more than eight years for shares of Shutterfly.The new AmazonPrints service offers printed photos starting at 9 cents each and photo books starting at $20. Cards and calendars will be additional... Continue reading at Advertising Age

[ Advertising Age | 2016-09-22 00:00:00 UTC ]
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Beware of page latency: The side effects to header bidding

Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at Digiday

[ Digiday | 2016-09-20 00:00:00 UTC ]
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German Publisher dtv Launches New Service for Book Clubs

One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Historic England and Unbound to provide new publishing service

Historic England is partnering with crowd-funding publisher Unbound to offer a new publishing service to the heritage sector. Continue reading at The Bookseller

[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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B&T Launches Global Publishers Services

The new unit will be overseen by Chitra Bopardikar, who handled international sales and business development for PGW, and will provide publishers with international sales and marketing services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Amazon expands Prime Now service to Glasgow

Amazon has brought its Prime Now service to Scotland, offering a fast delivery service in Glasgow on thousands of items, including Harry Potter and the Cursed Child.   Continue reading at The Bookseller

[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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