After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 20:36:48 UTC ]
News tagged with: #surprise announcement #nielsen

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How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday

[ Digiday | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #influence appeared #business insider #social sharing #daily dot


Nielsen calls for debate over crediting illustrators

The trade has welcomed a debate over the lack of recognition for illustrators, but Nielsen — the global measurement company that supplies the charts to The Bookseller — has warned that the issue of gathering data is not clear-cut. Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gathering data


National Book Foundation Announces Innovations in Reading Prize

The National Book Foundation has awarded $10,000 to Reach Incorporated for its annual Innovations in Reading Prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading prize


Stolper to lead Nielsen Book

Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #book business


Nielsen signs deal with Openbook

Nielsen has signed an agreement with Chinese retail tracking service Openbook to share data on the international book market. The collaboration will increase the flow of information between the Chinese book market and those in the US and UK, with Openbook publishing weekly overall and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share data #english translation


Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014

UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen


Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news article #news outlets #sources familiar #mobile devices #coming months #national geographic #huffington post


A Networking Paradigm Shift: Focus On Giving, Not Taking

Networking often feels like using people as a means to an end. A better strategy is to lead with giving rather than taking.Networking can, at times, feel downright slimy. How many times have you dragged yourself to a conference or a business mixer only to be confronted by a guy with slick hair... Continue reading at Fast Company

[ Fast Company | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find people #business cards #book deal


National Book Tokens launches eBook Gift Card

National Book Tokens is this week launching a pilot of a series of ebook gift cards, which it says will be an “innovative step forward that will help evolve ebook gifting”. The cards will be for six genres - literary fiction, mass fiction, crime and thriller, sci-fi and fantasy, romance and... Continue reading at The Bookseller

[ The Bookseller | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week launching #challenging market


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform


Celebration and protest marks National Libraries Day

Around 700 events took place to celebrate National Libraries Day on Saturday (7th February), 100 more than the previous year, according to CILIP, the Chartered Institute of Library and Information Professionals, which now organises the day. Continue reading at The Bookseller

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chartered institute #information professionals


Cardiff's 'strong message' on National Libraries Day

Library campaigners in Cardiff believe they "sent a strong message" to the city council with a National Libraries Day protest against planned cuts to the service. More than 200 people gathered outside the city's Central Library on Saturday (7th February) to hold a mass "read-in", with people... Continue reading at The Bookseller

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #city council #library campaigners #planned cuts #central library #favourite books


The 2015 National Magazine Award Winners

Vogue takes home top honors. The post The 2015 National Magazine Award Winners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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National Libraries Day to see Birmingham cuts protest

Protesters will use National Libraries Day on Saturday as a chance to campaign against planned cuts at the Library of Birmingham. Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planned cuts


Vogue Wins Magazine of the Year at National Magazine Awards

Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age

[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #marriott marquis #managing editor #abc news


The National's sales slump but Newsquest eyes general election fillip

Sales of Scotland’s first pro-independence daily paper falls to 15,000 – a quarter that of launch edition – but publishing group remains committed to investing in the titleSales of the National have fallen below 20,000 as the novelty of Scotland’s first pro-independence daily newspaper appears... Continue reading at The Guardian

[ The Guardian | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales slump


Complex Buys Fanboy Site Collider for Growing Media Network

Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #sales force #terms weren #online publishers #sees potential


Publishers Urge Reversal on Syrian Publishing Ban

In a letter, attorneys for the publishers claim that new sanctions violate federal law and the First Amendment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers claim


National Readathon Day: Here's what you need to know

National Readathon Day is being held for the first time on Jan. 24. It's sponsored by publisher Penguin Random House and the National Book Foundation, among others. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-21 00:00:00 UTC ]
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Frontiers launches Loop social network

Switzerland-based open access publisher Frontiers has launched a social network for academics which - uniquely, it says  - integrates into third-party websites.  The network, named Loop, is said to have been inspired by the principles of open science on which Frontiers was established, by a... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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