After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 20:36:48 UTC ]
News tagged with: #surprise announcement #nielsen

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Detroit to Host 75th Anniversary of the National Newspaper Publishers Association

PORTLAND, Ore. – Detroit will serve as the host city for the 75th Anniversary celebration of the National Newspaper Publishers Association (NNPA)–an African-American organization which focuses on supporting and advocating for publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #host city #anniversary celebration


Daniel Handler (also known as Lemony Snicket) will host the National Book Awards

According to the National Book Foundation, the writer will be the first master of ceremonies to have published books in both the children's and adult fiction categories. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daniel handler #lemony snicket #published books


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data


Donna Tartt's 'The Goldfinch' is the newest bestseller to weather backlash

In a cycle seemingly as old as the literary world itself, Tartt's Pulitzer Prize-winning novel is now the subject of criticism after first experiencing major success. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donna tartt #literary world #pulitzer prize-winning


National Book Foundation Taps Snicket as 2014 NBA Ceremony Emcee

Daniel Handler, aka Lemony Snicket, will serve as master of ceremonies for the 65th National Book Awards on November 19, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daniel handler


Amazon cuts delays on JK Rowling novel after consumer pressure

The Silkworm, written as Robert Galbraith, was advertised with long delivery delays, but web retailer appears to have backed down· Review: The Silkworm by JK Rowling as Robert Galbraith· Digested read: The Silkworm by Robert GalbraithAmazon.com appears to have bowed to consumer pressure and... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #robert galbraith #publisher hachette #ebook form


Court Delays Hastings Merger Again

A judge has prevented the acquisition of Hastings from going forward before June 26. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek

[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing partners


HGTV Magazine & Food Network Magazine Continue to Increase Rate Bases in 2015

Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hgtv magazine #rate base


#FreeTheNipple campaign leads to breastfeeding nipple-shot ban reversal by Facebook

Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews

[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy policies #community standards


Libraries' economic contribution 'can only be measured long-term'

Public libraries have an economic impact on their communities that far exceeds their "... Continue reading at The Bookseller

[ The Bookseller | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #economic impact


Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos viewed #mobile devices #company plans


James Patterson calls Amazon's practices 'a national tragedy'

Patterson criticized Amazon's practices while accepting an award for being an Indie Champion at Book Expo America.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national tragedy


Apple Damages Trial Delayed Again

Under the new proposed schedule, the trial would now begin August 25 at the earliest. The move comes After Apple lost its emergency appeal to stay the proceedings last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed schedule #apple lost


Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)

Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age

[ Advertising Age | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children younger #appears facebook #collect data


BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market


Government delays copyright exceptions

The government has delayed the implementation of copyright exceptions regarding parody and... Continue reading at The Bookseller

[ The Bookseller | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright exceptions


Susan Goldberg Becomes First Female Editor-in-Chief of National Geographic

The National Geographic Society announced a large structural reorganization of the nonprofit’s media operations April 30 that broadened roles for three veteran executives and newcomer Susan Goldberg who has been promoted as the first female editor-in-chief of National Geographic Magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #female editor-in-chief #national geographic


Bond to be National Trust publisher

Katie Bond, formerly Bloomsbury director of trade marketing and publicity, has been appointed... Continue reading at The Bookseller

[ The Bookseller | 2014-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie bond #trade marketing


National Book Award Judges Named

The National Book Foundation, which oversees the National Book Awards, has announced the judges for the 2014 awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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