After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 20:36:48 UTC ]
News tagged with: #surprise announcement #nielsen

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Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Distribution: RH and National Geographic Society Renew

Random House and National Geographic Society have announced a multi-year extension of their sales and distribution partnership. They have partnered since 2005. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution partnership #random house #multi-year extension


National Geographic Aligns Print, Digital Content Teams

  Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #taking steps


Ofqual's Pearson report delayed

Ofqual has delayed the report into its "investigation into the firewalls at Pearson between... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low pricing #hardcover editions #antitrust lawsuit #agency model #district court #southern district #app store


Latest Townsend novel delayed

The next instalment in Sue Townsend's bestselling Adrian Mole series will be arriving a year... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sue townsend


ePublishing Acquires B2B Audience Network

Cloud-based CMS, ecommerce and CRM services provider ePublishing has acquired Next-Tech Markets and its advertising network of business publishers. Terms of the deal were not disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network


Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast


Nielsen Expositions Up For Sale

  Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investment bank #multiple sources


National Book Critics Circle Awards go to 'Billy Lynn,' 'Far From the Tree'

The National Book Critics Circle honored works such as 'Far From the Tree' by Andrew Solomon and 'The Passage of Power: The Years of Lyndon Johnson' by Robert Caro during their 2012 awards ceremony. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #billy lynn #andrew solomon #robert caro


Germany's Tolino is 'national alternative' to Kindle

Deutsche Telekom has confirmed it is bringing out an e-reader in collaboration with booksellers... Continue reading at The Bookseller

[ The Bookseller | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom


Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister site


Danish Publisher Network to Use Real Time Bidding

Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading publishers #rubicon project


Authors speak out for National Libraries Day

Libraries across the country celebrated National Libraries Day on Saturday (9th February), the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors speak


Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth


What is Delaying Widespread Adoption of Digital Textbooks?

It is widely acknowledged that the e-textbook market is yet to fulfill its promise and potential. Why do adoption levels remain so low? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #widely acknowledged


San Antonio plans one of the nation's first bookless libraries

The $1.5-million San Antonio library – which will have computers, tablets, and e-readers, but no paper books – will be like 'an Apple store.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookless libraries #paper books #apple store


School libraries aim for world record on National Libraries Day

School libraries will be celebrating National Libraries Day with a Guinness World Record attempt... Continue reading at The Bookseller

[ The Bookseller | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world record #school libraries


Rewrite for National Book Awards

The National Book Awards are getting a rewrite.New rules announced Tuesday include a "long list" of 10 nominees to be offered for each of the four competitive categories before being narrowed to the traditional five finalists. And the pool of judges will be expanded beyond writers to include... Continue reading at Crains New York

[ Crains New York | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #junot diaz #dave eggers #kevin powers #commercial success #small press #smaller presses


National Book Critics Circle announces finalists for awards

The late journalist Anthony Shadid, Los Angeles writer Reyna Grande and the novelist Zadie Smith were among the finalists announced Monday for the prestigious National Book Critics Circle Awards. The late journalist Anthony Shadid, Los Angeles writer Reyna Grande and the novelist Zadie Smith... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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