After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 20:36:48 UTC ]
News tagged with: #surprise announcement #nielsen

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ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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ASME Announces 2012 National Magazine Awards Finalists

The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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Not Just for Kids: 'The False Prince' by Jennifer A. Nielsen

In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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Edith Pearlman wins National Book Critics Circle fiction prize

The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
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Corporate Ladder: Devin C. Johnson, Studio One Networks' chief operating officer

Devin C. Johnson, 38, joined Studio One Networks as chief operating officer. In this role, he will be responsible for strategic and operational leadership for the network's partnerships with online publishers and brand marketers. He will oversee the management of the company's finances,... Continue reading at Crains New York

[ Crains New York | 2012-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spare time #general manager #brand marketers #online publishers #duke university

Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Books Invade the Cable Networks

The tagline “It’s not TV. It’s HBO” is something many will remember from the late 1990s, back when the cable network was in the vanguard for airing critically acclaimed series like The Sopranos and Sex and the City. Today there’s hardly a cable network in the game that isn’t trying to capture... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cable network #late 1990s #cable networks

GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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Croydon under fire over National Libraries Day

Two hundred events will be held at libraries around the country to mark National Libraries Day... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Support National Libraries Day

Tomorrow, Saturday 4th February, is National Libraries Day. It's a day on which everyone can... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Kent 'ignores' National Libraries Day

The Society of Chief Librarians has been forced to defend itself following claims that members of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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National Geographic to Launch Content Archive for Library Use

National Geographic will debut its version of the content archive this spring. Positioned as a resource for libraries and researchers, the National Geographic Magazine Archive will includes every issue of the publication from 1888 to 1994 (such as the June 1985 issue, pictured). Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic