After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 24/02/2011 - 15:29 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 15/02/2011 - 08:53 Publishers' demands for control of pricing in Borders' closing sales are delaying its impending bankruptcy ruling. Reuters reports the retailer is in discussions with liquidators over a plan to close around 20 of its 650... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 16:00 The National Maritime Museum is looking to publish its "unrivalled" archive of images. The London-based museum has appointed the Creative Rights Agency to pursue publishing opportunities and also seek product licensees for the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Written By: Graeme Neill Borders has told some US publishers and landlords it is delaying January payments to them, in a bid to complete a debt restructuring. The announcement comes just days after the troubled retailer secured funding from GE Capital. Reuters reports Borders said the move will... Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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