After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
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The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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The first book from the winner of the Bracken Bower Prize, Saadia Zahidi, has been acquired by Nation Books. The book’s North American rights were sold to Katy O’Donnell, editor at Nation Books, by literary agent Eric Lupfer at William Morris Endeavor. Zahidi’s outline for the book was the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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National Book Tokens is to partner with Book Aid International to help support the charity's work to provide books and develop library services in sub-Saharan Africa. A specially designed National Book Tokens gift card will go on sale this week with 1% of the value of each card sold to be... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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LitRes, Russia's dominant ebookseller, is helping to develop the country's National Digital Library, which is expected to host 1.5m + titles by 2018. The post LitRes Aids Procurement for Russia’s National E-Library appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-14 00:00:00 UTC ]
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Not much has more potential to boost your career in publishing than networking, but it’s very common to be scared of it and to do almost anything to avoid actually doing it. Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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The anticipation at Nationals Park was audible when Bryce Harper stepped into the batter's box Saturday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-19 00:00:00 UTC ]
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Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
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Navigating the transition from publisher to multimedia content company. The post How The Enthusiast Network is Diversifying Its Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-15 00:00:00 UTC ]
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The request makes its way to Vin Scully every now and then, the major league baseball player asking for a moment to meet the greatest broadcaster in baseball history. Giancarlo Stanton asked. Brandon McCarthy asked. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-14 00:00:00 UTC ]
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Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner... Continue reading at Advertising Age
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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The National Book Foundation has announced that Harold Augenbraum, its longtime executive director, will be stepping down in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
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With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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What could the sexual choices of teenagers have to do with America's national destiny? According to some evangelicals, quite a lot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Libraries minister Ed Vaizey has said he is “keen” on the idea of creating a national libraries framework, and urged senior librarians to contribute to discussions on how it can be achieved. The framework could set out guidelines on how public libraries are structured and what they offer. Continue reading at The Bookseller
[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals. The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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