After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen Book and Specsavers are launching the Specsavers Bestseller Awards to celebrate book sales in all formats. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Library campaigners have expressed their intense frustration at the continued non-appearance of the Libraries Taskforce's Ambition report on a national strategy for England's public libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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As the 67th National Book Awards were about to get underway in New York last night (16th November), 76-year-old US Congressman John Lewis, an American hero and living legend of the Civil Rights Movement, told The Bookseller: "We have to continue to stand up, speak up, and continue to fight. We... Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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In a year plagued by racial tensions, Colson Whitehead took the National Book Award for fiction for his novel "The Underground Railroad," a visceral and creative imagining of a female slave's escape from slavery. Although it takes years to write a book and bring it to publication, the National... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-17 00:00:00 UTC ]
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On Wednesday evening, November 16, five finalists for the Young People's Literature prize headed to Cipriani Wall Street in lower Manhattan for the 67th National Book Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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The author Colson Whitehead won the National Book Award for fiction this year for his novel “The Underground Railroad.” Continue reading at The New York Times
[ The New York Times | 2016-11-17 00:00:00 UTC ]
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In an evening of references to the US general election, the National Book Award ceremony brought to the fore writers of color, the Civil Rights movement, and joy as 'an act of resistance.' The post The 2016 National Book Awards: Lewis, Kendi, Borutzky, Whitehead and Politics appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-17 00:00:00 UTC ]
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At the 67th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, the junction where politics and publishing meet was in the spotlight from the start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Facebook on Wednesday said that it has discovered more measurement problems that could have given marketers the wrong picture of their performance with consumers on the platform.The social network, which revealed last month that it had been overstating the average time people spent with videos,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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A children’s book about the National Theatre has been announced as the overall winner of the School Library Association (SLA)’s Information Book Award 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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The United Arab Emirates has brought in a National Law of Reading, putting legislative frameworks in place to support the development of reading across the UAE. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Two Hachette UK companies, Hachette Children’s Group (HCG) and Octopus, have struck a 10-year partnership with the National Gallery Company to produce activity books for children and adults. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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