Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas of coverage, while focusing... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-29 12:00:28 UTC ]
News tagged with: #performance marketing #digital media

Other Publishing stories related to: 'Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV'


Times: 'We won't reduce level of children's coverage'

The Times' new literary editor Robbie Millen has promised that the newspaper will not cut its... Continue reading at The Bookseller

[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice


TV Fears 'Race to the Bottom' With Real-Time Bidding

Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age

[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real-time bidding #programmatic buying #digital publishers #interpublic group


Google Win Expands Fair Use

After eight years of litigation—three of which had all parties stumping together for an ill-fated, controversial settlement—Judge Denny Chin last week dismissed a lawsuit filed by the Authors Guild over Google’s mass scanning of library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lawsuit filed #authors guild #library books


A Beginners Guide to the Slovak Book and Literature Market

We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international market #book market


All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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AUDIO: Topsy and Tim on TV after 50 years

Cressida Cowell, author of the How to Train Your Dragon book series, and Greg Childs, former executive producer for CBBC & Cbeebies, discuss the re-introduction of classic children's TV. Continue reading at BBC News

[ BBC News | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cressida cowell #executive producer #classic children


London Book Fair Unveils New Academic Area for 2014 Show

The London Book Fair has announced it will be featruing a new section in its academic and scholarly zone in 2014 called The Faculty@LBF. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-07 00:00:00 UTC ]
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Will Manga Sell in India and Other Nontraditional Markets?

US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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The Many Models of E-commerce

After what could be described broadly as a rocky start for e-commerce as an alternative revenue stream for publishers just a couple years ago, it has managed to evolve into a legitimate model for many. Some got the hang of it early, while others ricocheted between platforms and functionality.... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rocky start


You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real world #facebook --


Book Market Licensing Snapshots: Croatia and Israel

Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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APSS Sets Its Sights on Special Markets

Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special markets #moved quickly


Dwell Media Expands, Relocates to NYC

San Francisco-based Dwell Media, publisher of high-end modern design magazine Dwell, is doubling its office space and moving its creative team to New York City. The move is the final step in a gradual eastward migration f Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office space #creative team


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


Polish Ebook Industry Players Eye Rapid Market Expansion

By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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All You mag goes all-in for e-commerce

Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information... Continue reading at Crains New York

[ Crains New York | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including hearst #conde nast #future issues #marketing partners #difficult market


From E–Commerce To Cyberattacks, An Atlas Of The Digital Universe

Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company

[ Fast Company | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional means #big books #facebook users #cyber attacks


Foreign Markets Drawing Mixed Reviews

Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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