Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas of coverage, while focusing... Continue reading at 'AdWeek'
[ AdWeek | 2020-12-29 12:00:28 UTC ]
News tagged with:
#performance marketing
#digital media
How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketers
#ed nawotka
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#abrams books
#book marketers
Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hong kong
Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sneak preview
Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
More news stories like this |
Taiwanese bookstore chain Eslite is aggressively expanding beyond its borders, with new stores in Hong Kong and several planned for mainland China, including one in a hotel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mainland china
#hong kong
Gillian Flynn's Gone Girl has returned to the summit of the Official UK Top 50 after a week... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#le carr
#tv stars
#gillian flynn
In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
#ebook sales
Last Friday, when Amazon made 14 original TV pilots available for free viewing on its streaming video service, it launched an experiment that could do to TV production what the Internet juggernaut did to the book trade. The polite business term is disruption, but that’s not the word people whose... Continue reading at Slate
[ Slate | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv production
#book trade
Open Road Media has signed publishing partnerships with five new European publishers, with plans... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York
[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
#embrace technology
#industry executives
#tech community
#independent publisher
#announce monday
#joined forces
#brick-and-mortar bookstores
Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big opportunity
Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book market
#digital books
#capitol records
The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#manga market
Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marian keyes
The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this |
Newspaper publishers: Look outside your industry and toward models like HBO Go for the digital path forward, says the publisher of the Minneapolis Star Tribune. Mike Klingensmith, who took the reins as publisher and CEO of the Star Tribune Media Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
#star tribune
Is it not enough to make a killing selling $5 bottles of Dasani and two-pill packs of Tylenol? Hudson Booksellers, from the folks behind those fine Hudson News airport establishments, has begun peddling ebooks and book books online. The site, which appears to be (at least partially) powered by... Continue reading at Engadget
[ Engadget | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide variety
#dan brown
#online store
The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this |
Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agents
#developing markets
#latin america