Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas of coverage, while focusing... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-29 12:00:28 UTC ]
News tagged with: #performance marketing #digital media

Other Publishing stories related to: 'Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV'

Frankfurt Book Fair 2013: An American’s Take on the French E-book Market

When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Reader’s Digest Partners With HMN, Turns to TV

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship magazine

Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media #ipad magazines #publishing industry #digital magazines #conde nast

Next Issue Media Expands into Canada

Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media

The Changing Job Market

A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #midtown manhattan

Google Play Ebooks Expands to 9 New Asian Countries

Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asian countries #hong kong

Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback

A Hybrid Market

With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market #book industry #print books

The Horse is a Lie: 'horse_ebooks' Twitter spam is performance art

Twitter is quite the medium. An endless source of looping GIFs, "viral" videos, and, sadly, bad advertising. Most of the latter category is quickly dismissed by the block and report spam features of Twitter, but the occasional spambot elevates its "craft" to a level of surreal bliss which begs... Continue reading at Engadget

[ Engadget | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving users #phone number #sell ebooks

Reinventing Book Printing Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market

Academic season sales boost book market

The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week

Amazon has '79% of ebook market in UK'

An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller

[ The Bookseller | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #digital consumption

Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses

Livefyre Acquires Storify to Expand Its Social-Media Curation Platform

Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify &mdash; a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling

Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade

Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center

M-Commerce Spending Approaches $5B in Q2

Few publishers have made mobile commerce a priority, but those looking to expand their ancillary revenue streams will have to soon. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-27 00:00:00 UTC ]
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