Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas of coverage, while focusing... Continue reading at 'AdWeek'
[ AdWeek | 2020-12-29 12:00:28 UTC ]
News tagged with:
#performance marketing
#digital media
The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this |
Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#past decade
Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ryan gosling
The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exhibition center
Harry Potter ebooks have been released in a new range of languages through the Pottermore store... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pottermore store
Few publishers have made mobile commerce a priority, but those looking to expand their ancillary revenue streams will have to soon. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-27 00:00:00 UTC ]
More news stories like this |
W H Smith predicts the outcome for the end of its year of trading to be “in line with... Continue reading at The Bookseller
[ The Bookseller | 2013-08-22 00:00:00 UTC ]
More news stories like this |
The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book club
#today show
US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book club
#ten years
In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury announced
#global approach
#marketing plans
“The underlying grip of movies is that they program us to have experiences. They create events in our heads…” -- Jeffrey Zacks, Flicker: Your Brain On Film. Forthcoming from Oxford University Press If you’re interested in science, you probably heard last week’s news that memories were... Continue reading at Fast Company
[ Fast Company | 2013-08-08 00:00:00 UTC ]
More news stories like this |
This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate
[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern literature
#high school
The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News
[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest results
This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data sources
#marketing campaign
As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york comic-con
#staff writer
BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo america
#written word
R. R. Donnelley has expanded its relationship with John Wiley & Sons, taking on warehousing, distribution and fulfillment services for Wiley's North American professional development and research products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fulfillment services
Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this |