Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The new Canadian novel by the author of 'The Bear' sells in the States, a Finnish picture book makes its way to Germany, Swedish thriller 'The Evil Book' continues to sell, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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An Argentinian short story collection sells in the States, a Finnish thriller moves to Spain, an Italian novel about cooking and family is nabbed in Germany, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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A posthumous novel by Che Guevara's grandson keeps selling, an Australian debut draws interest, and a British novel continues to rack up major deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Among the titles generating interest this week are a Greek short story collection about locals fleeing the debt-ridden nation, and a previously unpublished novel by the grandson of Ché Guevara. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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A Swedish romance set to make American publishing history, and a Spanish coming-of-age novel by the co-author of a popular crime series are among the titles heating up the global market this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Among the books drawing interest from publishers this week are a thriller by the Italian translator of 'The Goldfinch,' a new Spanish bestseller by the author of 'The Last Night at Tremore Beach,' and a Swedish novel about a bullied teenager. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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A new crime series written by a Polish author is making waves this week, along with a Swedish novel that its new U.S. publisher is likening to the podcast phenomenon, Serial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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A Christopher Nolan-esque Argentinean thriller, two literary Spanish novels, a Finnish YA series, and more are making waves in the global rights scene this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
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The memoir by a Dutch plane crash survivor, initially self-published, draws multiple houses; a Swedish spy series repped by the Salomonsson Agency lures pubs from Greece and beyond; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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Confusion about post-try ‘jazz hands’ embarrasses News Corp columnist on Twitter, while the Tele gets its gossip wrong and ABC scoops Anzac Day ratingsIt’s been a rough week for the Daily Telegraph which has had to publish not one but two apologies for gossip items. We told you in February that... Continue reading at The Guardian
[ The Guardian | 2015-04-30 00:00:00 UTC ]
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A Hungarian director's novel about his parents' 145 courtship, in Sweden's refugee camps, emerges as a hot book at last week's London Book Fair; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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A John Green-like debut novel from France draws international buyers; the memoir by a once-illiterate Colombian artist gets set as a future Penguin Classic; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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In this week's column, the concentration camp memoir from a French actress goes global; an Iranian punk rocker's posthumous novel draws buzz; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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In this week's column, a backlist Dutch thriller sees new life after a movie adaptation; a Mexican debut novel with a bizarre culinary twist draws publisher in the U.K.; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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In this week's column, Greece's new minister of finance doles out money advice; a Congolese novel gains international attention after drawing critical acclaim (and landing on the shortlist for a major literary award) in France; and a Swedish debut begins selling abroad before being published at... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Books creating buzz around the globe this week include a bestseller by a Dutch author who draws on her own life in her debut; a "mum-lit" novel by a Spanish author known for her YA; and the latest from the international bestseller who wrote 'The Ingredients of Love.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at a new Spanish novel Knopf has just acquired in the States, the new biography of Winston Churchill by London mayor Boris Johnson and an Italian thriller that has just been optioned by a local production company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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This week, editors were talking about Terry Gilliam's forthcoming memoir, and a book that offers an inside look at Bayern Munich and its new head coach, Pep Guardiola. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Among the books generating buzz in international publishing circles this week are the debut by a German screenwriter, a novel that has won a Dutch literary prize, and a Spanish bestseller that has just sold for film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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