Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations.  With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two.  We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

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This Week’s Bestsellers: April 22, 2024

Leigh Bardugo’s ‘The Familiar,’ a standalone fantasy novel, is the #3 book in the country. Plus Anne Lamott returns with ‘Somehow,’ a meditation on matters of the heart, and Elsie Silver launches a new romance series with ‘Wild Love.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #leigh bardugo ##3 book


The Week in Libraries: April 19, 2024

Among the week's headlines: a new report reinforces the value of school libraries; PEN America finds school book bans still surging; and an epic battle over the public library in Superman's hometown of Metropolis (...Illinois). Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #public library


Lit Hub Daily: April 18, 2024

“It always says the same thing: the vast majority of writers don’t earn enough from writing to make a decent living.” David Hill reflects on writing as labor. | Lit Hub Memoir Ethel Rohan on writing about grief: “For most of my life, I’ve suffered in shame and silence while the men who hurt me […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-18 10:30:29 UTC ]
More news stories like this | News stories tagged with: #vast majority #memoir


The week's bestselling books, April 21

The Southern California Independent Bookstore Bestsellers list for Sunday, April 21, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-17 13:00:26 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Bologna 2024: TikTok Pushes English-Language Book Sales in Europe

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #continental europe #large part


Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
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The Week in Libraries: April 12, 2024

Among the headlines this week: ALA releases the 2024 State of America's Libraries Report; PLA reports strong attendance at its annual conference; and Idaho passes a "harmful to minors" bill. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries report #annual conference #libraries


This Week’s Bestsellers: April 15, 2024

Abby Jimenez has the #2 book in the country with ‘Just for the Summer,’ the Good Morning American Book Club pick for April. Plus ‘A Gentleman in Moscow’ author Amor Towles returns with a fiction collection, ‘Table for Two,’ and Don Winslow concludes his Danny Ryan trilogy with ‘City in Ruins.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #abby jimenez ##2 book #book club


Book Deals: Week of April 15, 2024

Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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The week's bestselling books, April 14

The Southern California Independent Bookstore Bestsellers list for Sunday, April 14, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-10 13:00:31 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


This Week’s Bestsellers: April 8, 2024

Easter titles, including three P.J. Funnybunny books by Marilyn Sadler, dominate this week’s children’s picture book list. Plus cultural critic Hanif Abdurraqib returns with ‘There’s Always This Year,’ and a pair of books caution parents against screentime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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Book Deals: Week of April 8, 2024

Paul Tremblay’s YA debut goes to Quill Tree Books, St. Martin’s signs an exploration of Taylor Swift’s Nashville years, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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Lit Hub Daily: April 3, 2024

Get ready for the fun and the fantastical. Caroline Carlson recommends new children’s books by Maple Lam, Felicita Sala, Laurie Morrison and more. | Lit Hub Reading Lists The collapse of Small Press Distribution has left over 400 publishers uncertain about the future. Adam Morgan talks to small... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-03 10:30:45 UTC ]
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Lit Hub Daily: April 1, 2024

New month, new books. Here are the best sci-fi and fantasy reads coming in April. | Lit Hub Reading Lists We know. Sometimes lugging around a hardcover is, well, hard. Maybe these new paperbacks are exactly what you need. | Lit Hub Reading Lists “I ate my food on the couch. Then I went upstairs […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-01 10:30:36 UTC ]
More news stories like this | News stories tagged with: #hardcover


Book Deals: Week of April 1, 2024

Diversion signs former Minneapolis police chief Medaria “Rondo” Arradondo, Pam Dorman Books lands Broadchurch creator Chris Chibnall’s debut novel, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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The Week in Libraries: March 29, 2024

Among the week's headlines: PLA 2024 is on deck for next week in Columbus and with a new opening speaker; Washington passes a bill to protect libraries; and federal library funding will remain stable for 2024, but next year's budget battle is already heating up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #protect libraries


This Week's Bestsellers: April 1, 2024

Percival Everett’s ‘James,’ a retelling of ‘The Adventures of Tom Sawyer’ from Jim’s perspective, lands at #3 on our hardcover fiction list. Plus Dog Main graphic novelist Dav Pilkey pays it forward, and ‘Ghost Town Living’ author Brent Underwood stakes his claim. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #percival everett #tom sawyer #hardcover