Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations.  With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two.  We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

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Book Deals: Week of May 13, 2024

Atria lands a memoir by ‘Ted Lasso’ costar Brendan Hunt; Viking takes Lindsay Owens’s exploration of price gouging, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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This Week’s Bestsellers: May 13, 2024

Erik Larson’s latest historical narrative, ‘The Demon of Unrest,’ is the #2 book in the country. Plus the YA romantasy ‘Powerful’ by Lauren Roberts is #7 in the country, and Rachel Khong’s ‘Real Americans,’ #10 on our hardcover fiction list, is a book club fave. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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The week's bestselling books, May 12

The Southern California Independent Bookstore Bestsellers list for Sunday, May 12, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-08 13:00:45 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Lit Hub Daily: May 8, 2024

Jonathan Corcoran on the teacher who showed him that writing begins far from the page: Pulitzer Prize winner Jayne Anne Phillips. | Lit Hub Criticism Elizabeth Graver remembers her friend and agent, Richard Parks: “Richard’s voice on the phone was always much as I remembered it: polite, even... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-08 10:30:25 UTC ]
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News Corp quotes anti-immigration TikToker but fails to reveal ex-One Nation MP adviser role

Daily Telegraph featured Jordan Knight as a spokesperson for his self-founded Migration Watch• Follow our Australia news live blog for latest updates• Get our morning and afternoon news emails, free app or daily news podcastAn anti-immigration TikToker was featured in the Daily Telegraph as a... Continue reading at The Guardian

[ The Guardian | 2024-05-04 00:00:27 UTC ]
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This Week’s Bestsellers: May 6, 2024

Emily Henry’s latest contemporary rom-com, ‘Funny Story,’ is the #1 book in the country. Plus novelist Amy Tan goes birding, and ‘The Covenant of Water’ by Abraham Verghese gets a boost from ‘CBS Sunday Morning.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Book Deals: Week of May 6, 2024

Hachette lands a blockbuster new memoir by Priscilla Presley, Ballantine signs a new book from bestselling British author Eve Chase, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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The Week in Libraries: May 3, 2024

Advocacy efforts for federal library funding shift to the Senate, a librarian has joined the Democratic gubernatorial ticket in Utah, 'Library Journal' has named its 2024 class of Movers & Shakers, and more in this week's library news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Taylor Swift, Adele, and Bad Bunny’s music returning to TikTok, thanks to a new UMG deal

The UMG artists’ music returns to the popular platform after a monthslong dispute. Artists from Universal Music Group, which include Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an... Continue reading at Fast Company

[ Fast Company | 2024-05-02 12:22:42 UTC ]
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Lit Hub Daily: May 2, 2024

Caroline Carlson recommends new children’s books by Matt Hunt, Julie Flett, Vera Brosgol, and more. | Lit Hub Reading Lists “True intimacy means striving for complete knowing.” Khadijah Queen on intimacy, self-care, and the asexual spectrum. | Lit Hub Memoir Are you the literary asshole if you... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-02 10:30:33 UTC ]
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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
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Lit Hub Daily: April 26, 2024

“I yearned for a bigger life and was sure it would come for me.” Aaron Hicklin on how the novels of Lynne Reid Banks helped him see himself. | Lit Hub Memoir “The more pertinent question than what we can write is what we who are Black authors can write about that a publisher will […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-26 10:30:59 UTC ]
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Book Deals: Week of April 29, 2024

Putnam lands Jill Santopolo’s long anticipated sequel to The Light We Lost, Gallery signs a memoir by late fashion designer Kate Spade’s best friend, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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This Week’s Bestsellers: April 29, 2024

Chloe Walsh’s ‘Taming 7,’ a new entry in her BookTok-popular Boys of Tommen YA series, debuts at #3 on our children’s fiction list. Plus novelists Salman Rushdie and Caleb Carr publish memoirs, and a memoir in Spanish by Mexican President Andrés Manuel López Obrador is a stateside hit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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The Week in Libraries: April 26, 2024

Among the week's headlines: a deadline looms for federal library funding; the FCC votes to restore net neutrality rules; Maryland passes a law designed to discourage book bans; and why Alabama librarians are feeling exhausted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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ByteDance promised to sue if the U.S. bans TikTok. Legal experts weigh in on what it means for users

In the event of a lawsuit, the U.S. government would likely argue national security issues. Legislation forcing TikTok’s parent company to sell the video-sharing platform or face a ban in the U.S. received President Joe Biden’s official signoff Wednesday. But the newly minted law could be in... Continue reading at Fast Company

[ Fast Company | 2024-04-25 14:12:32 UTC ]
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The week's bestselling books, April 28

The Southern California Independent Bookstore Bestsellers list for Sunday, April 28, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 13:00:23 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Lit Hub Daily: April 19, 2024

When is enough enough? Ryan Chapman on wants, needs, money, and time. | Lit Hub Memoir “Resets are necessary throughout a writing life.” Julia Alvarez on falling in love with writing again. | Lit Hub Craft What does Lord Byron have in common with Che Guevara? “A revolutionary who loves poetry... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-19 10:30:28 UTC ]
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Book Deals: Week of April 22, 2024

Summit takes McSweeney’s publisher Amanda Uhle’s searing family memoir, Delacorte lands Elle Kennedy’s debut YA thriller, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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