Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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An Italian guide to Pokémon Go heats up in Europe; the backlist Spanish-language memoir about Pablo Escobar, by his former lover, sells in the States; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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A magical realist novel by a Singapore-based author attracts a U.S. buyer; an Italian actor's fictionalized memoir draws interest in Europe; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-25 00:00:00 UTC ]
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A two-volume Italian bestseller, which is being compared to work by Elizabeth Gilbert ('Eat, Pray, Love'), lands a major deal in Germany; a French debut novel about the Rwandan genocide picks up more sales; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-12 00:00:00 UTC ]
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A backlist memoir by Pablo Escobar's lover heats up; a self-published book by a Swedish doctor about longevity goes global; and a bestselling Italian memoir sparks interest in Spain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Dawn Davis nabs a Dutch novel for her S&S imprint 37 Ink, and the third book in Swedish author Sofie Sarenbrant's Emma Sköld detective series breaks through to another country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-07 00:00:00 UTC ]
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A Finnish crime series just nominated for a literary prize continues to sell around the globe, and a French novel about a translator draws interest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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A Spanish YouTuber's sex education book sparks international interest, and an Italian debut novel draws bidders in Germany and Israel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
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An Italian thriller about an American investigating a decades-old murder emerges as one of the big pre-London Book Fair titles. Deals for the book have already closed in 16 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Among the titles heating up on the global publishing scene are the first book in a French series about two rival brothers, and a new novel by one of 'Granta' magazine's best Spanish-language authors under the age of 35. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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The self-published debut by a Norwegian crime fiction blogger draws interest, along with a backlist novel being billed as a Japanese 'One Hundred Years of Solitude.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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The second novel in a Norwegian crime series sells in the U.S. and beyond, and a nonfiction account of a woman's escape from Boko Haram begins making the rounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
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The first fiction smuggled out of North Korea sells in the U.S., and an Italian debut by a translator draws international buzz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-09 00:00:00 UTC ]
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Finnish prize-winner racks up sales, Death takes a roadtrip in Germany, a Nigerian novel comes to France, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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An American debut by a London-based author sells in Sweden, and a Dutch novel about the disowned daughter of Pablo Neruda is preempted in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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Among the books generating interest across the globe are a nonfiction account of a photographer who was held captive by ISIS, and a book by a German forestry expert which posits that trees can communicate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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The Bookseller is to launch a week of FutureBook offers in the run-up to the FutureBook Conference on 4th December. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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A number of memoirs are heating up internationally, with many having picked up steam at this month's Frankfurt Book Fair. Among the true-life tales gaining traction are a memoir from a Dutch poet about the death of his wife and father, and a Swedish journalist's story about her... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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As the 2015 Frankfurt Book Fair opens, deals are being struck for, among other projects, a children's book from film director and screenwriter Bobbie Peers and a debut UK novel discovered in the slush pile. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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A Taiwanese coloring book and a Romanian thriller drawing 'Harry Quebert' comparisons are among the titles racking up international sales right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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