Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
A comic book by a French feminist blogger, and a novel by an Indian author about nine different peoples' relationship with one woman are among the books generating buzz this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
A Swedish novel about an elderly woman generates a series of preempts; a German debut attracts the Americans and Brits, among others; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-13 00:00:00 UTC ]
More news stories like this |
A Swedish novel about a Marxist revolutionary gains traction; a Finish book about a Nordic lifestyle trend sells in the U.S.; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
More news stories like this |
A book represented by the Salomonsson Agency, about puppets that can calm newborn babies, has sold in a flurry of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#salomonsson agency
A tongue-in-cheek anatomy book about the vagina, by two Norwegian medical students, is racking up foreign sales, along with the new novel by Swedish romance author, Simona Ahrnstedt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign sales
A Finnish lifestyle book about perseverance and a memoir by a Syrian refugee are among the books generating buzz abroad this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#syrian refugee
A work by a Colombian author becomes one of the hot novels of London Book Fair; the Mediterranean 'The Girl on the Train' piques the interest of European publishers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#colombian author
A U.K. novel with over 20 foreign sales, a Swedish debut about a hostage negotiator, and an Italian trilogy are among the titles sparking conversation before next week's London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swedish debut
In this week's column a Vatican exposé heats up along with a thriller that initially sold in a four-way auction in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
More news stories like this |
An Italian memoir about how a hedgehog helped a man through tough times and a French novel set near the Korean DMZ are among the titles picking up new international deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international deals
#tough times
Two backlist titles find new life abroad, and a French novel set in 11th-century Japan is picking up sales across Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
More news stories like this |
A Spanish graphic novel satire of Donald Trump and a samurai novel set in 1614 are among the books selling across multiple territories currently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#multiple territories
#books selling
#spanish graphic
A tragicomic French novel about dementia and a Finnish novel about the hardships endured by Ingrians during WWII are among the books picking up sales internationally this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this |
A "gentle" Swedish guide to preparing for death and a French book on estranged youth who join ISIS are among the books making waves abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-21 00:00:00 UTC ]
More news stories like this |
An Italian gift book offering happiness advice from a cat draws European interest along with a French novel that just picked up a prestigious literary award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
More news stories like this |
In the wake of the Frankfurt Book Fair, a few international titles are heating up, among them a new gangster trilogy based in Hong Kong and an Italian self-help book about the positive side of failure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#positive side
#hong kong
#international titles
A memoir by an Italian doctor working with migrants draws interest, as does a celebrated French novel currently up for the Prix Goncourt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prix goncourt
Among the book attracting international publishers this week are a British novel found in the slush pile and a Swedish thriller set in 2037, in an alternate history where the Berlin Wall never fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#berlin wall
#slush pile
Among the titles heating up abroad are a Swedish thriller set in Russia and a Korean novel about masterminds who invent assassination plots for the government. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles heating
An Australian's memoir about dying, a German thriller and a Finnish novel are among the books generating buzz in foreign markets this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign markets
#german thriller