Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations.  With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two.  We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
News tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

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Lit Hub Daily: April 3, 2024

Get ready for the fun and the fantastical. Caroline Carlson recommends new children’s books by Maple Lam, Felicita Sala, Laurie Morrison and more. | Lit Hub Reading Lists The collapse of Small Press Distribution has left over 400 publishers uncertain about the future. Adam Morgan talks to small... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-03 10:30:45 UTC ]
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Lit Hub Daily: April 1, 2024

New month, new books. Here are the best sci-fi and fantasy reads coming in April. | Lit Hub Reading Lists We know. Sometimes lugging around a hardcover is, well, hard. Maybe these new paperbacks are exactly what you need. | Lit Hub Reading Lists “I ate my food on the couch. Then I went upstairs […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-01 10:30:36 UTC ]
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The Week in Libraries: March 29, 2024

Among the week's headlines: PLA 2024 is on deck for next week in Columbus and with a new opening speaker; Washington passes a bill to protect libraries; and federal library funding will remain stable for 2024, but next year's budget battle is already heating up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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This Week's Bestsellers: April 1, 2024

Percival Everett’s ‘James,’ a retelling of ‘The Adventures of Tom Sawyer’ from Jim’s perspective, lands at #3 on our hardcover fiction list. Plus Dog Main graphic novelist Dav Pilkey pays it forward, and ‘Ghost Town Living’ author Brent Underwood stakes his claim. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Book Deals: Week of April 1, 2024

Diversion signs former Minneapolis police chief Medaria “Rondo” Arradondo, Pam Dorman Books lands Broadchurch creator Chris Chibnall’s debut novel, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Lit Hub Daily: March 28, 2024

 It turns out that sitting down to write and stepping up to the starting block aren’t so different. Jade Song on what swimming has taught her about craft. | Lit Hub Memoir The Great Bambino wasn’t the only slugger with an unforgettable nickname. Kevin Baker introduces us to Boom-Boom,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-28 10:30:28 UTC ]
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The week's bestselling books, March 31

The Southern California Independent Bookstore Bestsellers list for Sunday, March 31, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-27 13:00:21 UTC ]
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This Week’s Bestsellers: March 25, 2024

Books by “Mythical Chef” Josh Scherer, Deion “Coach Prime” Sanders, and romantasy author Scarlett St. Clair are among the big debuts. Plus the anime adaptation of Eiichiro Oda’s One Piece manga celebrates its 25th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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Book Deals: Week of March 25, 2024

Simon & Schuster lands a novel that had the London Book Fair buzzing, Celadon signs a young Harvard grad’s hot debut novel, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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The Week in Libraries: March 22, 2024

Among the week's headlines: ALA is honored by the National Book Critics Circle; the political attacks on libraries in Alabama continue to escalate; and a report on how libraries are bridging the mental health divide in Texas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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The week's bestselling books, March 24

The Southern California Independent Bookstore Bestsellers list for Sunday, March 24, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-20 13:00:05 UTC ]
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Lit Hub Daily: March 20, 2024

Howard Norman talks to Michael Ondaatje about his first collection of poetry in twenty-five years. | Lit Hub In Conversation “If the infant is primitive so is its earliest vice, jealousy—probably the most innate vice of all.” The late Elspeth Barker on the most human of experiences. | Lit Hub... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-20 10:30:01 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

Sybil Steinberg, a lifelong lover of literature and a 'Publishers Weekly' editor for 25 years, died on March 17. She was 90. Steinberg served as editor of the magazine's Reviews and Author Interview departments until her retirement in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Everyone’s Reading Books About Hot Faeries Now. This Bestselling Author Has Been Writing Them for Decades.

The Prisoner’s Throne author Holly Black reflects on the rise of “romantasy” novels, explicit sex scenes, and BookTok. Continue reading at Slate

[ Slate | 2024-03-18 21:31:31 UTC ]
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Lit Hub Daily: March 15, 2024

“Interior design’s aim is to make reading easy. It creates order out of chaos and bestows authority (warranted or not) on an author’s words.” On book design beyond the cover. | Lit Hub Art The accidental icon Lyn Slater on style, rebellion, and aging with attitude. | Lit Hub Memoir What do Leo... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-15 10:30:28 UTC ]
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Barbara Walters’s Wardrobe Was For Sale This Week in NYC

Women in media recently had a chance to browse and buy clothes owned by the trailblazing TV news anchor. Continue reading at The New York Times

[ The New York Times | 2024-03-15 09:04:32 UTC ]
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Book Deals: Week of March 18, 2024

Morrow takes Omid Scobie and Robin Benway’s ‘Royal’ debut, Chris Wallace takes election tome to Dutton, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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