Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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In this week's roundup of books generating interest around the globe, an Italian bestseller about a talented perfumer picks up heat; a Spanish novel about an Oxford professor drawn into a murder investigation picks up multiple foreign sales; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at the latest novel by Icelandic author Sjon, which won Best Icelandic Novel of the Year in 2013; a debut from a Swedish criminologist; the German bestseller by Robert Seethaler, 'A Lifetime;' and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at a Spanish novel that became an unexpected buzz title at the Frankfurt Book Fair; a lauded Swedish journalist's stab at crime fiction; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
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Welcome to PW's inaugural round-up of books that are making the rounds in foreign markets, among them a Chinese techno thriller, a new bestselling Swedish crime trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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"Great British Bake Off" star Mary Berry rules the top of the charts for the... Continue reading at The Bookseller
[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Dan Brown's hotly anticipated Inferno (Bantam Press) has become one of the fastest-selling... Continue reading at The Bookseller
[ The Bookseller | 2013-05-21 00:00:00 UTC ]
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AT&T is the current broadband network used by the Amazon reader. The Kindle 3G can hold up to 3,500 books and is sold at the retail price of $189. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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Grab your TBR lists. This year's roundup of Summer 2020 YA books is hot, hot, hot. Continue reading at Book Riot
[ Book Riot | 2020-06-29 10:32:00 UTC ]
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Global head of News Corp among Murdoch’s guests. Plus: Toni Collette reveals split with husband after Daily Mail photosLachlan Murdoch’s week began with a deposition on Monday in the Dominion Voting Systems lawsuit against Fox News and ended with the News Corp co-chair hosting an exclusive party... Continue reading at The Guardian
[ The Guardian | 2022-12-09 01:26:31 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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For an eighth week in total, the Weekly E-Book Ranking top two are once again completely fine—Gail Honeyman’s blockbuster début and Nibbies board-sweeper Eleanor Oliphant is Completely Fine and its perennial runner-up, Heather Morris’ The Tattooist of Auschwitz. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday
[ Digiday | 2017-01-16 00:00:00 UTC ]
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Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The Girl on the Train (Transworld) has chugged its way into a 14th non-consecutive week as the Weekly E-Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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Jojo Moyes makes it five weeks on the trot at at the summit of the Weekly E-Book Ranking, with the film-boosted sales of Me Before You (Michael Joseph) showing little sign of slowing down. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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People who love to see hot dudes reading â and really, isn't that most of us? â love the wildly popular Instagram account dedicated to capturing them in the act. Continue reading at Stuff
[ Stuff | 2016-05-20 00:00:00 UTC ]
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Unit sales of print books rose 5% in the week ended Feb. 28, 2016, over the similar week last year, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Cleo is dumped and Helen McCabe’s tenure editing AWW ends as News Corp beds down new year appointments and Daily Mail Australia splits with NineThere has been enough drama at the magazine empire of the Australian Women’s Weekly, Dolly and Cleo in the past month to fuel another couple of... Continue reading at The Guardian
[ The Guardian | 2016-01-21 00:00:00 UTC ]
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