Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
#non-fungible tokens
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#digital content
Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
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#david pemsel
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Despite missing out on the overall prize in the Costa Book Awards, Kate Atkinson's Life After... Continue reading at The Bookseller
[ The Bookseller | 2014-02-11 00:00:00 UTC ]
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Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Grand Central signs legal thriller writer Lisa Scottoline to a four-book deal; St. Martin’s picks up Henry Gee’s take on human extinction, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, May 26, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-22 10:00:03 UTC ]
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#including hardcover
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How do authors get famous? Unless you’re willing to wait for posthumous renown, Oprah’s Book Club might be your best bet. | Lit Hub Criticism “The book is the same every time, but I am different, so what it offers me is different.” Jessie Gaynor on rereading The Corrections while navigating her... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-21 10:30:40 UTC ]
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Grab your coffee, kick up your feet, and dive into our best stuff from another eventful week in the world ... Continue reading at Book Riot
[ Book Riot | 2024-05-18 15:00:00 UTC ]
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Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
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How do you write a story that’s for you? Anna Noyes on writing “the kind of book that keeps me awake.” | Lit Hub Craft Jessie Rosen recommends a reading list of superstitions, featuring Jennifer Weiner, Yangsze Choo, Morgan Jerkins, and more. | Lit Hub Reading Lists Claire Messud’s This Strange... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-17 10:30:12 UTC ]
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Dey Street lands Jason Fagone’s AI love story, Vintage takes Amy Vincent’s Jane Austen collab, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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‘Long Island,’ Colm Toíbín’s sequel to 2009’s ‘Brooklyn,’ lands at #5 on our hardcover list. Plus Entangled Publishing debuts some deluxe models, and a new cast of celebrity memoirs walk the bestseller carpet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, May 19, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-15 13:00:09 UTC ]
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#including hardcover
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Enthusiasts are customising their favourite works and being rewarded with wide social media followingThe videos often begin with every bibliophile’s nightmare: a person ripping the covers off a book.They are not vandals, however; they are bookbinders, taking part in a growing trend for replacing... Continue reading at The Guardian
[ The Guardian | 2024-05-12 08:00:50 UTC ]
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Erik Larson’s latest historical narrative, ‘The Demon of Unrest,’ is the #2 book in the country. Plus the YA romantasy ‘Powerful’ by Lauren Roberts is #7 in the country, and Rachel Khong’s ‘Real Americans,’ #10 on our hardcover fiction list, is a book club fave. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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##2 book
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