Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has returned, at least partially in-person, after 18 months of COVID-19 cancellations, logistical nightmares and virtual-only presentations. With more than 100 panels over the course of this week spanning everything from NFTs to diversity, equity and inclusion, Ad Age will bring you the biggest takeaways in our special edition newsletter. Here’s our recap of day two. We all scream for berries and cream If you’ve been anywhere near TikTok over the past month, then this headline alone is likely enough to trigger a certain melody in your head: “Berries and cream, berries and cream, I’m a little lad who loves berries and cream!” Originally sung by the eponymous Little Lad in a 2007 Starburst commercial for a then-new Berries and Cream flavor, the vintage ad went viral on the video-sharing app recently, benefiting from the hashtag #TikTokReMake, which encourages users to reimagine iconic ads as TikToks. (“Berries and Cream” spoofs, remixes and lip syncs have racked up over 1.5 billion views on the platform to date.) “I was amazed to see it come back,” said Gerry Graf, co-founder of Knickerbocker Slapglobal, which worked on the original commercial. “We used to have our Skittles ads remade... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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This week's hot international titles include a Dutch narrative nonfiction book, an Italian mystery, and a Finnish novel being touted as the world's first "goblin thriller." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-21 00:00:00 UTC ]
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This week's hot books include an Italian novel that got people talking at the just-wrapped London Book Fair, and a debut thriller by a Dutch film and TV producer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-23 00:00:00 UTC ]
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Among the books generating buzz at this week's London Book Fair are a nonfiction title about the modern-day investigation into who betrayed Anne Frank and her family and a psychological thriller out of Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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This week's hot international books include a linked story collection from Canada that just sold to Norton, and a Chinese series for children that recently sold to Sourcebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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This week's hot books include a Swedish literary novel and an illustrated guide to blockchain out of China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-12 00:00:00 UTC ]
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This week's hot books include an Australian middle-grade series and a Finnish bestseller about a blind girl. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-27 00:00:00 UTC ]
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This week's hot books include a new thriller series from Sweden that has sold in a flurry of sales, and a Polish thriller that sold for world English rights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-13 00:00:00 UTC ]
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This week's hot books include a title about the history of maps and a take on the politics of power from a popular U.K. blogger and self-described "radical black feminist." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-23 00:00:00 UTC ]
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A French lifestyle book, a Spanish thriller and a reissued quartet of Italian crime novels are among the books generating buzz this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-09 00:00:00 UTC ]
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This week's hot books include a Dutch novel selling in several territories and a debut Australian novel sold to Small Beer Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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This week's hot literary properties include a Dutch series of "fill-in" books, an Australian debut novel, and a novelization of a Finnish superhero film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-21 00:00:00 UTC ]
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This week publishers are buzzing about a book on cat communication and a title on the Finnish phenomenon known as "pantsdrunk," which celebrates drinking alone in your undergarments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-07 00:00:00 UTC ]
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This week's hot properties include the first title in a new Norwegian historical series, a Finnish thriller and a book co-written by the Dalai Lama. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-23 00:00:00 UTC ]
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This week's hot books include an Italian thriller that is the first in a new series and a new novel from 'History of Bees' author Maja Lunde. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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This week's hot books include a Swedish pregnancy guide and an Italian novel that's generating buzz ahead of next month's Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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This week's hot books include a Japanese bestseller that has just sold to Grove Atlantic and an Italian diet book with 15 translation rights sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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This week's hot books include a Norwegian middle grade novel, the latest by a Danish bestseller and a novel by an Algerian author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Among the books generating buzz this week are a Spanish mountaineer's memoir; a new romantic comedy co-written by 'Rosie Project' author Graeme Simsion; and a work by a French editor about trying to summit Mont Blanc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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This week's hot books include an Italian thriller, a Spanish book on the gardens of great thinkers, and a novel about a writer who finds literary success after becoming a ghost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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Among the books heating up around the globe this week are Raphaëlle Giordano's French bestseller, a debut Swedish thriller and a backlist novel by a Guatemalan author known best for his short fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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