Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Other Publishing stories related to: 'Advertisers Recycle Print Ads For Tablets'

Reducing Print? Tackle Fixed Costs First

NEW YORK--When should a newspaper stop or reduce printing? It's a delicate question underscored by a complex calculus, but one that Australia's Fairfax Media CEO Gregory Hywood said publishers can't confront without first reining in f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-30 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Keyes leads charts but print hits 11-year low

Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week -

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Web sparks print comeback for magazines

Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York

[ Crains New York | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amid uncertainty #biggest publisher #public company #mobile devices #primary source

First US printed book up for auction

The first book printed in America is expected to fetch up to $30m (£20m) when it goes under the hammer in New York later this year. Continue reading at BBC News

[ BBC News | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed book

Kindle drives Amazon print sales

New entrants to the UK ebook market buy more books, but tend to buy more from Amazon, even for... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Printed book sales rebound after poor week

Sales of printed books jumped more than £1m last week, after the value of the market hit a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor week #market hit

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

Lizzie Skurnick Books will retrieve out-of-print young adult books

Lizzie Skurnick Books, named after the author who will oversee the titles, will re-release old favorites among young adult titles first published between the 1920s and 1980s. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-08 00:00:00 UTC ]
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Print sales soar over Easter break

Spending on printed books soared by more than £2m in the UK last week, with the value of... Continue reading at The Bookseller

[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Online and in print, magazine launches tumble

Only 23 magazines launched in the first quarter of 2013, compared with 44 in the same period a year ago, but the number of titles that shut down between Jan. 1 and the end of March also dropped, according to figures released Monday by online database MediaFinder.com.The new titles include Condé... Continue reading at Crains New York

[ Crains New York | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #positive note #magazine called

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

Google Kills Print Frommer’s Guides, Now It’s All Metadata

Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #guide books #makes sense

Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

IDPF: Tablets eroding e-reader sales

Europe and the rest of the world may trail the United States in the size of their ebook markets... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Google reportedly halts print editions of Frommer's guidebooks

Were we really expecting a different outcome? Several months after Google bought Frommer's to bolster its location efforts, Skift hears that the iconic travel guide maker has completely stopped publication of print editions as its focus swings to the online realm. Authors say that many of their... Continue reading at Engadget

[ Engadget | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #ve reached #image credit

UK Book Buyers Spend Less, But Still Loyal to Print

For the fifth year in a row, UK book revenue is down, as consumers switch from print to digital formats and from physical shops to online retailers, even for print purchases. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print purchases #consumers switch #digital formats #online retailers