Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Wells Media Launches Print Counterpart to CarrierManagement.com

San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #premium content


Amazon's Kindle MatchBook will let consumers buy print and ebook versions together

The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle matchbook #ebook versions #print version


Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #remove ads #recent report


Amazon bundles print and ebooks

Amazon is to offer US shoppers the ability to obtain digital copies of previously purchased printed books for free or at a discount. Continue reading at BBC World

[ BBC World | 2013-09-04 00:00:00 UTC ]
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Amazon's New Offer: Discounted Kindle Versions of Print Books You've Already Bought

Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD

[ AllThingsD | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #digital versions


Amazon's Kindle MatchBook turns past print purchases into low-cost ebooks

It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World

[ PC World | 2013-09-03 00:00:00 UTC ]
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Hearst to launch 99p Esquire Weekly tablet edition

Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week

[ Media Week | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly men #younger readers


Ghost in the Machine: Does Print+Ebook Bundling Have a Future?

Several publishers are finding success with print+ebook bundling, yet the industry remains reticent to embrace what seems an obvious direction for the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finding success


Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content publishers #vicious cycle


MU's Maneater Newspaper Reduces to Weekly Print Publication

In an effort to beef up its digital presence, the University of Missouri's independent student newspaper, The Maneater, announced Wednesday that it will reduce its print publication from twice a week to once a week, publishing only on Wednesdays. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital presence #announced wednesday #print publication


News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York

[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #digital properties #50% higher #premium space


Strong summer for print sales

Print book sales have enjoyed a strong summer, with publishers and retailers crediting the robust... Continue reading at The Bookseller

[ The Bookseller | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong summer #print sales


News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units


Printing in Hong Kong, 2013

Welcome to our special supplement dedicated to printing in Hong Kong, a transformed and varied landscape where bold ventures, aggressive moves, and thinking differently rule. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #varied landscape #aggressive moves


Tesco 'to launch tablet'

Tesco is reportedly readying the launch of its own tablet in time for Christmas. The Times has... Continue reading at The Bookseller

[ The Bookseller | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying


Japanese 20-yr-olds Favor Print, Septuagenarians Like Digital: Why?

A new survey of Japanese readers shows seniors are more open to young people to using electronic books. We explore the reasons why this may be. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books


Tesco rumored to launch its own tablet, hopes you'll add one to the shopping list

Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget

[ Engadget | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online shopping #ve hit


Printing in Hong Kong 2013: Bright Arts on the Color-Separation Industry

The last time PW visited Bright Arts at its King’s Road office, the color-separation industry was fighting for its survival. The demarcation distinguishing color-separation houses, prepress bureaus and printing companies from one another was disappearing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printing companies


Printing in Hong Kong 2013: A Transformed and Varied Landscape

“Whenever you find yourself on the side of the majority,” Mark Twain once said, “it is time to pause and reflect.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #varied landscape #mark twain