Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Other Publishing stories related to: 'Advertisers Recycle Print Ads For Tablets'


Google Play update showcases big-screen optimized apps on tablets

As promised a month or so ago, Google Play is implementing a few changes today that'll push tablet-optimized apps to the forefront. That is, if you're using a device not quite small enough to be considered a phone (though we admit there are certain handhelds that bridge the gap). Indeed, tablet... Continue reading at Engadget

[ Engadget | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android tablets #google play #tablet users


Pitchfork To Launch $19.96 Print Publication, "The Pitchfork Review"

Pitchfork, the web's most established voice in music criticism, offers an exclusive look inside its new print magazine--and explains why it'll be the one to (finally) get print right.When Pitchfork launched in 1996, Internet music criticism (or Internet anything) was virtually non-existent, and... Continue reading at Fast Company

[ Fast Company | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pitchfork review #music criticism


Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday

[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post yahoo #targeted based #area dominated


Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #fifty shades #makes sense


Catching Up with Kobo’s Michael Tamblyn on New Content, Tablets

Michael Tamblyn, the Chief Content Officer at Kobo, offers an update on the ebookseller's magazine store, kids shop and international expansion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael tamblyn #international expansion


News Corp. revenue falls as ads decline

News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York

[ Crains New York | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data compiled #news division #dow jones #earnings report #50% stake


News Corp. Revenue Falls in Inaugural Quarter as Ads Suffer

News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-quarter revenue #print advertising #revenue fell #year earlier #data compiled #news division #subscription sales


Alex Ferguson print run hits one million

Hodder has now printed more than 1m copies of Sir Alex Ferguson's memoir, My Autobiography... Continue reading at The Bookseller

[ The Bookseller | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1m copies


Study: Booze Industry Breaks its Own Underage Ad Rules

The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age

[ Advertising Age | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv programs #web sites #public health


Polaroid Kids Tablet 2 comes loaded with apps from Cartoon Network, Disney and Marvel

A kid-friendly tablet often isn't enough by itself to keep little tykes happy -- you have to get the content they want, too. Polaroid is counting on this formula to lure parents to its newly available Kids Tablet 2. The 7-inch slate comes preloaded with the full versions of 70-plus apps and... Continue reading at Engadget

[ Engadget | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cartoon network


IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising

IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age

[ Advertising Age | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising #exchange commission #online companies


Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying


Lenovo Miix 10 review: A good tablet with an (optional) killer keyboard

Lenovo is known for building notebooks with exquisite keyboards, but the company is also no stranger to the tablet game. It has also introduced pioneering convertibles, such as the Yoga 11s and the newer Flex 14. The Miix 10 should be the culmination of that experience, but this hybrid falls... Continue reading at PC World

[ PC World | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet game #robert cardinlenovo


Transformer Book T100 review: This hybrid fills both its tablet and notebook roles well

Asus has been in the tablet and keyboard dock game for a while now. After several generations of Android based tablet and keyboard dock combinations, the T100 brings the sometimes schizophrenic interface of Windows 8 to its logical home on a hybrid tablet/notebook. The tablet looks and feels... Continue reading at PC World

[ PC World | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #headphone jack


Allrecipes Print Magazine Debuts

 Meredith launched its previously announced Allrecipes print magazine today, a bimonthly, with a $4.99 cover price and a $12 one-year subscription. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith launched


HarperCollins Unbound Links Print, Digital

HarperCollins is releasing HarperCollins Unbound, a new, free app for Apple and Android smartphones that allows consumers to scan HarperCollins print books for additional digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free app


Digital Printing Moves Beyond the Long Tail

There have been great advances in short-run digital printing (SRDP) and print-on-demand (POD) technologies over the last decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long tail


The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3 billion


Putting Print In Its Place

New York—Print isn't dead for many of those honored at the Folio: 100 breakfast Wednesday morning at MediaNext. "You need a very, very strong print product," said Rance Crain, president of b-to-b publisher Crain Comm Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rance crain


Amazon MatchBook makes a big push for print book buyers to go digital

Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World

[ PC World | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #kindle format #dating back #makes sense