Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Other Publishing stories related to: 'Advertisers Recycle Print Ads For Tablets'


Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann


Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising.  The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


B&N to launch tablets, Waitrose, Sainsburys to sell Nook

Barnes & Noble has announced it is to launch two tablets simultaneously in the UK and the US... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell nook #barnes noble


E-books vs. print: Most parents prefer reading paper books to their children

A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey found


Can ebook sellers survive the tablet war?

Kobo and Amazon have unveiled new tablets, but are they playing a game they can't win? Continue reading at Stuff

[ Stuff | 2012-09-19 00:00:00 UTC ]
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Toys R Us to launch US kids’ tablet

Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop #problem lies #tablet market #months ago #sponsored content


Kobo, Canada's answer to Kindle, debuts latest Android tablet ahead of Amazon

Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews

[ Betanews | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle tablet #unlike amazon #ebook company #android tablet


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover art #ars technica #reviving interest #email thiscomments


Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


Moscow Evening Newspaper Re-launches Print and Online Editions with vjoon K4

vjoon, a leading provider of cross-media publishing solutions and global reseller of Adobe® Digital Publishing Suite, announced today that Vechernyaya Moskva, one of the most popular Moscow newspapers with a rich heritage, was re-launched suc ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading provider #announced today


Printed Newspapers’ Frequency: Less May be Best for Some

Takeaway: It’s a reality that digital publishing continues to rule the day, as it should, and, while the printed companion platform will be there, it will be published less than daily, perhaps only on weekends. Another US newspaper, this t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-10 00:00:00 UTC ]
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Ingram Makes Color Print-On-Demand More Economical

Ingram Content Group has announced a new “standard color” pricing model for print-on-demand technology that has reduced costs by roughly two-thirds, making color POD an economical publishing option for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print-on-demand technology


Are Tablet-Only Publications Dead?

Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While... Continue reading at AdWeek

[ AdWeek | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #compelling reason


Kindle books 'outselling print' on Amazon.co.uk

Amazon.co.uk customers are buying more Kindle books than print books, both hardback and... Continue reading at The Bookseller

[ The Bookseller | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk customers #kindle books #print books


More ebooks sold than print books

Online retailer Amazon announces it sells more ebooks than hardbacks and paperbacks combined. Continue reading at BBC World

[ BBC World | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks sold #print books


Printing in Hong Kong 2012: Projects Showcase

The numerous awe-inspiring projects adorning the production floors of Hong Kong and mainland China print suppliers always get PW itching to feature these unbelievable objects that pass for books. However, nondisclosure agreements and confidentiality clauses often play havoc with this wish. But... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #projects showcase #hong kong


Printing in Hong Kong 2012: The Tough Get Going

This February saw 21 provinces in China hiking their minimum wage, many by double digits. Inland provinces like Henan, Anhui, Sichuan, and Guangxi saw the largest hikes, ranging from 22% to 35%. Manufacturing hub Shenzhen, which had the biggest one-time wage hike of the past 19 years in March... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #minimum wage #double digits