Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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NewFronts publishers see an opening with recent YouTube, Facebook ad crises

One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-01 00:00:00 UTC ]
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Life After Print for Mental Floss

Q&A with EVP, Publisher Amie Deutch and Editorial Director Ethan Trex. The post Life After Print for Mental Floss appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post life #mental floss


Watch the Newest Ads on TV From Arla, Bank of America, Castrol and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age

[ Advertising Age | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money management


UK ebook sales flounder as interest in print copies rebounds

Book sales in the UK are on the rise, but not because of ebooks. Figures for 2016 released by the Publishers Association show a 7 percent rise over 2015, the largest year-over-year growth in a decade. Physical book sales were up 8 percent, however eb... Continue reading at Engadget

[ Engadget | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


'Screen fatigue' sees UK ebook sales plunge 17% as readers return to print

Consumer sales down to £204m last year and are at lowest level since 2011 – when Amazon Kindle sales first took off in UK Britons are abandoning the ebook at an alarming rate with sales of consumer titles down almost a fifth last year, as “screen fatigue” helped fuel a five-year high in printed... Continue reading at The Guardian

[ The Guardian | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #screen fatigue #readers return #lowest level #alarming rate #consumer titles #jeff bezos #physical books


BISG's Making Information Pay Highlights Print, Audiobook Resurgence

At the Book Industry Study Group's Making Information Pay conference NPD BookScan revealed that in 2016 hardcovers outsold ebooks for the first time in five years, while audiobooks now account for $1.77 billion in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets


Star Tribune Launches Quarterly Print Magazine

The Minneapolis magazine can be found as both a newspaper insert and on newsstands. The post Star Tribune Launches Quarterly Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
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Kobo acquires ebook and print bundling service Shelfie

Rakuten Kobo has acquired Shelfie, a service which enables customers to get free or discounted ebook versions of their print books. Continue reading at The Bookseller

[ The Bookseller | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rakuten kobo #enables customers #print books


Facebook Just Added Call-to-Action Units to Its Instant Articles

Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek

[ AdWeek | 2017-04-07 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #political news #news publishers


You Bought a Print Magazine in 2017?!

A Q&A with the new and old owners of the regional and national LGBTQ magazine brand, Metrosource. The post You Bought a Print Magazine in 2017?! appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asked publishers #post infographic #native ads #sponsored content


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing


Berry on the top as the print market posts growth for first quarter

Mary Berry has once again been crowned queen of Mother’s Day, as Mary Berry Everyday (BBC) ascended to the UK Official Top 50 number one spot. Continue reading at The Bookseller

[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary berry


Industry Notes: UAE Named Paris Guest of Honor 2018; Penguin’s Dohle Cites ‘Commitment to Print’

At Paris' book fair, France invites the UAE to be 2018's Livre Paris Guest of Honor. And Penguin Random House's Markus Dohle cites diversity's importance. The post Industry Notes: UAE Named Paris Guest of Honor 2018; Penguin’s Dohle Cites ‘Commitment to Print’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #ad inventory #natural extension


US bans laptops and tablets on flights from eight countries in Africa and the Middle East

Not content with its second crack of the whip with a travel ban, the Trump administration has now issued a ban on larger electronic devices being taken on flights from certain countries. Devices larger than a cell phone will not be permitted in cabin baggage but must instead be checked in. The... Continue reading at Betanews

[ Betanews | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel ban #middle east #trump administration #cell phone #ebook readers


Amazon Discounts its Fire Tablet Bundle an Additional $27.98 With This Code - Deal Alert

Through this Saturday, sink the 16GB Fire Tablet bundle's already discounted price to just $59.99 using the code FIREBUNDLE at checkout -- a significant deal considering its typical $107.97 value. The bundle includes the latest 16GB Fire 7" Tablet with special offers ($69.99), Amazon cover... Continue reading at PC World

[ PC World | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enjoy millions #discounted price #bundle includes #tv shows #kindle ebooks


Felon and Devil to kick off Ink's print Endeavour

Endeavour Press has snapped up two titles it will issue through its new print arm, Endeavour Ink, this year. Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #endeavour press