Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Closing the Gap: How Magazine Media is Solving for Print Losses

Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #york media #unique solutions


Connecticut Mom Jumps Into the Print Magazine Business

If all goes according to plan this summer, Daisy Beach, 10, and Lucy Beach, 12, will have quite the "How I Spent My Summer" presentation to share with their Wilton, Ct. classmates. Per a write-up in Hearst-owned daily newspaper The Norwalk Hour, their mom, Sarah, is looking to lift off a... Continue reading at AdWeek

[ AdWeek | 2017-07-13 00:00:00 UTC ]
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Travel print section returns Aug. 20; check here for fresh stories during redesign

The Travel section is being redesigned. It will not appear in the print edition of the Sunday Los Angeles Times from July 2 through Aug. 13. The print section will return to your newspaper on Aug. 20. In the interim, continue to come to Travel online for fresh destination features and vacation... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print section


As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company

[ Fast Company | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app #raising concerns #user experience #ad tech


Webinar: The ad-blocker balancing act

With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday

[ Digiday | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north american #leading publishers


The Rise in Print Continues

Despite no big hit, sales of print units this year are 3% higher than in the first half of 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print continues #big hit #print units #3% higher


Print Units Up 3% in First Half of 2017

Unit sales of print books rose 3% for the first six months of 2017 compared to the first half of last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print units


The Divided States of Hysteria's cover should never have been printed | Kieran Shiach

Image Comics is only the latest publisher to withdraw tasteless material. All publishers must sharpen their editorial oversight to pre-empt such scandalsA cartoon of a lynched Pakistani man hanging with mutilated genitals and a racial slur on his name tag might seem obviously incendiary, and to... Continue reading at The Guardian

[ The Guardian | 2017-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good idea


City and Regional Magazine Publishers Still Believe in Print

[Sponsored] A June survey by Folio: and Cummings Printing indicates that confidence in the often-maligned medium remains high. The post City and Regional Magazine Publishers Still Believe in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post city #print appeared


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format


Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age

[ Advertising Age | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad networks #including google #digital spend #buy side


Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #data science #company published #trend report #media properties


Automobile Reveals New Print Look, Expanded Lifestyle Coverage

The 30-year-old, TEN-owned car magazine relaunches this month. The post Automobile Reveals New Print Look, Expanded Lifestyle Coverage appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-20 00:00:00 UTC ]
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33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google-facebook duopoly #video platform


Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #video views


Instagram Just Added a Tag to Make Sponsored Content More Transparent

Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial relationships #video-sharing network #paid partnership


The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook released


Print Books Weak Spot for Wiley in Fiscal 2017

Declines in John Wiley’s publishing segment offset increases in its research and solutions categories in the fiscal year ended April 30. Sales of books fell 11% in the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley


Pottermore launches poster and print collection

Pottermore has launched an official art collection, with a selection of posters and mounted prints inspired by the Harry Potter stories (Bloomsbury) by J K Rowling.  Continue reading at The Bookseller

[ The Bookseller | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print collection


PRH buys literary merchandise company Out of Print

Penguin Random House has acquired a New York-based company specialising in creating and selling licensed illustrated literary-themed products called Out of Print. Continue reading at The Bookseller

[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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