Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Print book market grows for third year running

The print book market has posted growth in value for the third year running, with 2017 inching up 0.09% on 2016. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year running


Ad Lib: Skift Founder Rafat Ali on the State of Travel -- and the Media -- in 2018

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age

[ Advertising Age | 2017-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #rss feed #rafat ali #business side #travel industry #publishing circles #pointed observer #email newsletter


AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data

At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nat geo


Publishers Must Pay to 'Volunteer' for Better Ads Standard

Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age

[ Advertising Age | 2017-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted ads #procter gamble #play automatically


The Best Books for Print People, 2017

Jann Wenner, Tina Brown, and New York magazine take center stage in our annual list of the books that remind us that magazines, at their best, represent a culture unto themselves. The post The Best Books for Print People, 2017 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jann wenner #tina brown #york magazine #center stage #annual list


Oliver and Hogan top Amazon print and ebook charts for 2017

Jamie Oliver has topped Amazon UK’s print chart this year in a list dominated by celebrity-authored healthy eating titles. Continue reading at The Bookseller

[ The Bookseller | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #ebook charts


Facebook to book NZ advertising sales revenues here, not in Ireland

Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff

[ Stuff | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major victory #sales made


Facebook to stop routing ad revenue via Ireland amid pressure over taxes

Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian

[ The Guardian | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controversial topic #european union


How Publishers Can Control Their Own Political Advertising Destiny

Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek

[ AdWeek | 2017-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales


We’re Still Here: Media Buyers Keep the Print Faith

Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers


BMW electric car ad banned over misleading 'clean car' claims

Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian

[ The Guardian | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electric vehicles #electric cars


Ad Age's Magazines of the Year 2017: See All the Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public consumption #biggest players #wenner media


Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows

Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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Print is Still Very Much Alive at Bauer Media Group

The publisher not only continues to print, but plans to increase the frequencies of four weeklies in 2018. The post Print is Still Very Much Alive at Bauer Media Group appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post print


Radio broadcaster Global is using news publishers’ data to target audio ads

"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers


Snapchat's New $250K Story Ads Are Made for the Redesign

Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age

[ Advertising Age | 2017-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #black friday #promoted story #cover image #discover channel


Translating Facebook's New Ad Policy Manifesto

Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age

[ Advertising Age | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad principles #mission statement #people connect #meaningful ways


Facebook Restates Its Ad Principles To Try To Show You It’s Not Creepy

The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company

[ Fast Company | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted ads #ad principles #ad products


Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age

[ Advertising Age | 2017-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoted story #stay home #media partners


John Lewis Christmas ad accused of plagiarism by Mr Underbed author

Chris Riddell points out similarities between Moz the monster and a character from his 1986 picturebookA renowned writer and illustrator of children’s books has suggested John Lewis may have plagiarised one of his stories for its latest Christmas advert, which was launched to great fanfare last... Continue reading at The Guardian

[ The Guardian | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great fanfare #chris riddell #john lewis #picture book